The most visible customer support tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zendesk

51Heralded Score, range 27–70

Where engines disagree most

Help Scout

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Omni Unranked Too few answers Not measured 2= #38
–
  • : Unranked
2% 0% None First reading
– Omnidesk SG Unranked Too few answers Not measured 0= #43
–
  • : Unranked
0% 0% None First reading
– OMQ DE Unranked Too few answers Not measured 0= #43
–
  • : Unranked
0% 0% None First reading
– OTRS DE Unranked Too few answers Not measured 0= #43
–
  • : Unranked
0% 0% None First reading
– Parloa DE Unranked Too few answers Not measured 0= #43
–
  • : Unranked
0% 0% None First reading
– Plain GB Unranked Too few answers Not measured 0= #43
–
  • : Unranked
0% 0% None First reading
– ProProfs Help Desk US Unranked Too few answers Not measured 0= #43
–
  • : Unranked
0% 0% None First reading
– Puzzel NO Unranked Too few answers Not measured 0= #43
–
  • : Unranked
0% 0% None First reading
– Pylon US Unranked Too few answers Not measured 0= #43
–
  • : Unranked
1% 0% First reading
– Re:amaze US Unranked Too few answers Not measured 0= #43
–
  • : Unranked
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 itechguides.com Directory 10.0% 1 of 4 4 6
2 reddit.com Community 8.3% 2 of 4 4 Not read
3 thecxlead.com Unclassified 6.7% 2 of 4 4 Not read
4 youtube.com Social 6.7% 2 of 4 4 Not read
5 dupple.com Media 5.0% 1 of 4 1 9
6 sciencedirect.com Reference 1.7% 1 of 4 3 Not read
7 agentsrepublic.com Consultancy 3.3% 2 of 4 1 2
8 bitrix24.it Vendor site 3.3% 1 of 4 2 Not read
9 g2.com Review site 3.3% 2 of 4 2 Not read
10 getmacha.com Vendor site 3.3% 2 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
Qual è il miglior software di assistenza clienti per i team di supporto? Italian Freshdesk, Freshworks and Intercom, tied
Quali sono i migliori strumenti di assistenza clienti per i piccoli team? Italian Help Scout
Come può un team di supporto rispondere più rapidamente ai clienti? Italian No brand recommended
Come posso gestire le richieste dei clienti senza perdermi nessun messaggio? Italian Missive and Respond.io, tied
Per un piccolo team, è meglio offrire assistenza ai clienti via email o chat? Italian No brand recommended
Per i team è meglio un’assistenza clienti automatizzata o gestita manualmente? Italian No brand recommended
Quali sono le alternative alla gestione delle richieste dei clienti via email? Italian Freshdesk, Freshworks, HubSpot Service Hub, Intercom and Zendesk, tied
Quali sono le alternative a rispondere manualmente alle domande dei clienti? Italian No brand recommended
Gestisco l’assistenza in un team di tre persone. Come possiamo gestire più richieste? Italian Zendesk
Ho una piccola impresa e voglio rispondere ai clienti via email e chat. Quale strumento dovrei usare? Italian Help Scout

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured