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The most visible customer support tools on Google AI Overviews, October 2026

October 2026 · 12 questions asked in English, worldwide · Google AI Overviews · 24 answers read

Leader

Zendesk

75%of answers name it

Where engines disagree most

One engine

This page reads Google AI Overviews only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
1 Zendesk US 72 , range 49–82 75% 33% First reading
2 Freshdesk US 62 , range 42–78 58% 33% First reading
3 HubSpot Service Hub US 50 , range 36–73 50% 25% First reading
4 Zoho Desk IN 44 , range 32–69 38% 25% First reading
5 Salesforce Service Cloud US 41 , range 30–62 42% 13% First reading
6 Intercom US 34 , range 20–50 29% 8% First reading
7 Help Scout US 30 , range 16–46 21% 8% First reading
– Ada CA Too few answers 0% 0% First reading
– Agentforce Service US Too few answers 0% 0% None First reading
– Amadeus Max for Travelers ES Too few answers 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 alloysoftware.com Vendor site 25.0% 1 of 4 1 4
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4 zapier.com Vendor site 25.0% 1 of 4 2 11
5 deskpro.com Brand site 8.3% 1 of 4 2 3
6 chatbase.co Vendor site 8.3% 1 of 4 2 7
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 teamsupport.com Brand site 12.5% 1 of 4 3 2
10 voiso.com Vendor site 12.5% 1 of 4 2 8

The questions, and who wins each

QuestionLanguageWins it
customer support software with the best support English No brand recommended
which customer support software do experts recommend English Freshdesk, HubSpot Service Hub, Intercom, Zendesk and Zoho Desk, tied

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured