The most visible customer support tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Zendesk

59Heralded Score, range 45–65

Most cited source

reddit.com

16citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

HubSpot Service Hub

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Zendesk US New entry 59 , range 45–65 53#1 70#1
59
  • : score 59 · #1
43% 16% None First reading
2 Freshdesk US New entry 49 , range 37–61 48#2 49#2
49
  • : score 49 · #2
33% 18% None First reading
3 Help Scout US New entry 38 , range 28–55 40#3 35#7
38
  • : score 38 · #3
23% 14% None First reading
4 HubSpot Service Hub US New entry 37 , range 26–51 34#5 41#4
37
  • : score 37 · #4
18% 9% None First reading
5 Intercom US New entry 36 , range 26–54 39#4 31#8
36
  • : score 36 · #5
23% 11% None First reading
6 Zoho Desk IN New entry 32 , range 16–48 29#7 37#6
32
  • : score 32 · #6
13% 7% None First reading
7 Front US New entry 27 , range 18–49 32#6 20#11
27
  • : score 27 · #7
14% 6% None First reading
8 Tidio US New entry 20 , range 9–46 17#8 26#10
20
  • : score 20 · #8
10% 5% None First reading
9 Salesforce Service Cloud US New entry 20 , range 10–34 7#12 43#3
20
  • : score 20 · #9
8% 3% None First reading
10 Hiver US New entry 17 , range 7–38 9#11 30#9
17
  • : score 17 · #10
7% 4% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 reddit.com Community 3.8% 2 of 4 11 Not read
2 asociaciondec.org Community 0.2% 1 of 4 1 Not read
3 medium.com Community 0.2% 1 of 4 1 Not read
4 omki.com Community 0.2% 1 of 4 1 Not read
5 quora.com Community 0.2% 1 of 4 1 Not read
6 superframeworks.com Community 0.2% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Quel est le meilleur logiciel de service client pour une équipe support ? French Freshdesk and HubSpot Service Hub, tied
Quels sont les meilleurs outils de service client pour les petites équipes ? French Freshdesk
Comment une équipe support peut-elle répondre plus rapidement aux clients ? French No brand recommended
Comment gérer les demandes des clients sans passer à côté de messages ? French No brand recommended
Pour une petite équipe, vaut-il mieux proposer un support client par e-mail ou par chat ? French Front, Missive and Zendesk, tied
Pour une équipe, vaut-il mieux automatiser le service client ou répondre manuellement ? French No brand recommended
Quelles sont les alternatives à la gestion des demandes clients par e-mail ? French Crisp, Freshdesk and HubSpot Service Hub, tied
Quelles sont les alternatives aux réponses manuelles aux questions des clients ? French No brand recommended
Je gère le support dans une équipe de trois personnes. Comment pouvons-nous traiter davantage de demandes ? French Freshdesk
Je dirige une petite entreprise et je veux répondre aux clients par e-mail et par chat. Quel outil utiliser ? French HubSpot Service Hub

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured