The most visible customer support tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Zendesk

53Heralded Score, range 49–59

Where engines disagree most

HubSpot Service Hub

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
11 Hiver US New entry 9 , range 6–18 9#11
9
  • : score 9 · #11
8% 5% First reading
12 Salesforce Service Cloud US New entry 7 , range 5–10 7#12
7
  • : score 7 · #12
8% 2% First reading
13 Missive CA New entry 6 , range 5–9 6#13
6
  • : score 6 · #13
8% 2% First reading
14 Jira Service Management AU New entry 5 , range 3–7 5#14
5
  • : score 5 · #14
6% 1% First reading
15 Salesforce Agentforce US New entry 4 , range 3–7 4#15
4
  • : score 4 · #15
6% 0% None First reading
16 Agentforce Service US New entry 4 , range 3–7 4#16
4
  • : score 4 · #16
6% 0% None First reading
17 Omni New entry 3 , range 2–6 3#17
3
  • : score 3 · #17
3% 1% None First reading
18 eDesk IE New entry 3 , range 2–5 3#18
3
  • : score 3 · #18
3% 0% None First reading
19 Trengo NL New entry 3 , range 2–5 3#19
3
  • : score 3 · #19
3% 0% None First reading
20 LiveAgent SK New entry 3 , range 2–5 3#20
3
  • : score 3 · #20
3% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 wiley.com Reference 1.4% 1 of 4 4 Not read
12 xurrent.com Vendor site 2.1% 1 of 4 1 10
13 linkedin.com Social 1.7% 1 of 4 7 Not read
14 tajo.io Vendor site 1.4% 1 of 4 8 Not read
15 apogea.fr Consultancy 1.4% 3 of 4 2 9
16 ibm.com Vendor site 1.7% 3 of 4 4 Not read
17 sciencedirect.com Reference 1.2% 1 of 4 4 Not read
18 serif.ai Vendor site 1.7% 2 of 4 2 Not read
19 cloudtalk.io Vendor site 1.4% 3 of 4 6 Not read
20 initdesk.com Vendor site 1.4% 2 of 4 1 5

Questions asked

QuestionLanguageMost recommended
Was ist die beste Kundenservice-Software für Supportteams? German Freshdesk, Intercom, Salesforce Service Cloud, Zendesk and Zoho Desk, tied
Welche Kundenservice-Tools eignen sich am besten für kleine Teams? German Freshdesk, Help Scout and Zoho Desk, tied
Wie kann ein Supportteam Kunden schneller antworten? German No brand recommended
Wie kann ich Kundenanfragen verwalten, ohne eine Nachricht zu übersehen? German Help Scout and Zendesk, tied
Sollte ein kleines Team Kundenservice per E-Mail oder Chat anbieten? German No brand recommended
Ist automatisierter oder persönlicher Kundenservice besser für Teams? German No brand recommended
Welche Alternativen gibt es dazu, Kundenanfragen per E-Mail zu verwalten? German Zammad
Welche Alternativen gibt es dazu, Kundenfragen manuell zu beantworten? German No brand recommended
Ich bin in einem dreiköpfigen Team für den Support zuständig. Wie können wir mehr Anfragen bearbeiten? German No brand recommended
Ich führe ein kleines Unternehmen und möchte Kunden per E-Mail und Chat antworten. Was sollte ich nutzen? German HubSpot Service Hub

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured