The most visible customer support tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Zendesk

53Heralded Score, range 49–59

Where engines disagree most

HubSpot Service Hub

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Zendesk US New entry 53 , range 49–59 53#1
53
  • : score 53 · #1
61% 22% First reading
2 Freshdesk US New entry 48 , range 45–53 48#2
48
  • : score 48 · #2
48% 25% First reading
3 Help Scout US New entry 40 , range 37–44 40#3
40
  • : score 40 · #3
33% 20% First reading
4 Intercom US New entry 39 , range 36–43 39#4
39
  • : score 39 · #4
34% 15% First reading
5 HubSpot Service Hub US New entry 34 , range 31–37 34#5
34
  • : score 34 · #5
23% 12% First reading
6 Front US New entry 32 , range 26–35 32#6
32
  • : score 32 · #6
21% 9% First reading
7 Zoho Desk IN New entry 29 , range 17–33 29#7
29
  • : score 29 · #7
16% 9% First reading
8 Tidio US New entry 17 , range 9–30 17#8
17
  • : score 17 · #8
13% 6% First reading
9 Crisp FR New entry 11 , range 8–24 11#9
11
  • : score 11 · #9
11% 5% First reading
10 Gorgias US New entry 9 , range 6–19 9#10
9
  • : score 9 · #10
8% 5% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 itechguides.com Directory 6.2% 1 of 4 5 10
2 youtube.com Social 5.2% 2 of 4 14 Not read
3 thecxlead.com Unclassified 3.6% 3 of 4 14 12
4 getmacha.com Vendor site 3.8% 3 of 4 3 4
5 reddit.com Community 3.8% 2 of 4 11 Not read
6 dupple.com Media 3.1% 1 of 4 2 8
7 g2.com Review site 1.7% 3 of 4 10 Not read
8 alloysoftware.com Vendor site 2.6% 3 of 4 1 8
9 thinkbot.agency Consultancy 1.4% 1 of 4 3 3
10 toolradar.com Review site 2.1% 1 of 4 3 18

Questions asked

QuestionLanguageMost recommended
Quel est le meilleur logiciel de service client pour une équipe support ? French Freshdesk and HubSpot Service Hub, tied
Quels sont les meilleurs outils de service client pour les petites équipes ? French Freshdesk
Comment une équipe support peut-elle répondre plus rapidement aux clients ? French No brand recommended
Comment gérer les demandes des clients sans passer à côté de messages ? French No brand recommended
Pour une petite équipe, vaut-il mieux proposer un support client par e-mail ou par chat ? French Front, Missive and Zendesk, tied
Pour une équipe, vaut-il mieux automatiser le service client ou répondre manuellement ? French No brand recommended
Quelles sont les alternatives à la gestion des demandes clients par e-mail ? French Crisp, Freshdesk and HubSpot Service Hub, tied
Quelles sont les alternatives aux réponses manuelles aux questions des clients ? French No brand recommended
Je gère le support dans une équipe de trois personnes. Comment pouvons-nous traiter davantage de demandes ? French Freshdesk
Je dirige une petite entreprise et je veux répondre aux clients par e-mail et par chat. Quel outil utiliser ? French HubSpot Service Hub

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured