Leader
67Heralded Score, range 33–77
The most visible CRM tools in United Kingdom, October 2026
Most cited source
3citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
They agree
Every engine names the same top three.
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 67 , range 33–77 | 66#2 | 67#3 | 67
| 51% | 22% | | First reading | |
| 2 | | New entry | 66 , range 45–84 | 79#1 | 42#4 | 66
| 58% | 34% | | First reading | |
| 3 | | New entry | 50 , range 20–61 | 40#4 | 68#2 | 50
| 27% | 11% | | First reading | |
| 4 | | New entry | 48 , range 26–71 | 51#3 | 42#5 | 48
| 33% | 22% | | First reading | |
| 5 | | New entry | 20 , range 7–39 | 32#5 | 0= #52 | 20
| 14% | 5% | None | First reading | |
| 6 | | New entry | 20 , range 6–53 | 31#6 | 1= #12 | 20
| 11% | 6% | | First reading | |
| 7 | | New entry | 13 , range 2–48 | 7#10 | 21#8 | 13
| 9% | 1% | | First reading | |
| 8 | | New entry | 12 , range 1–44 | 5#12 | 26#7 | 12
| 6% | 1% | None | First reading | |
| 9 | | New entry | 7 , range 3–48 | 10#7 | 1= #12 | 7
| 7% | 3% | | First reading | |
| 10 | | New entry | 5 , range 2–46 | 8#8 | 1= #12 | 5
| 6% | 2% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 12 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 13 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 14 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 15 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 16 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 17 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 18 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 19 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 20 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| What’s the best CRM software for small businesses? | English | |
| Customer relationship management for small businesses | English | |
| How can a small business keep track of conversations with customers? | English | |
| How can I keep from losing leads after the first contact? | English | |
| Manual sales tracking vs. CRM for small teams | English | No brand recommended |
| Emails and spreadsheets vs. CRM for small sales teams | English | |
| Alternatives to spreadsheets for tracking leads | English | |
| Alternatives to manually keeping track of customers for small businesses | English | |
| I own a five-person business. What CRM can I use to manage customers? | English | |
| I lead a three-person sales team and want us to track our contacts. | English | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.