The most visible CRM tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

HubSpot

85Heralded Score, range 77–91

Most cited source

youtube.com

30citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 85 , range 77–91 85#1
85
  • : score 85 · #1
92% 64% First reading
2 Pipedrive US New entry 74 , range 62–82 74#2
74
  • : score 74 · #2
74% 50% First reading
3 Zoho CRM IN New entry 59 , range 46–72 59#3
59
  • : score 59 · #3
59% 33% First reading
4 Salesforce US New entry 35 , range 23–44 35#4
35
  • : score 35 · #4
28% 9% First reading
5 Bigin IN New entry 21 , range 6–37 21#5
21
  • : score 21 · #5
14% 7% First reading
6 Streak US New entry 12 , range 4–35 12#6
12
  • : score 12 · #6
9% 7% First reading
7 monday CRM IL New entry 10 , range 4–33 10#7
10
  • : score 10 · #7
13% 2% First reading
8 Brevo FR New entry 9 , range 3–33 9#8
9
  • : score 9 · #8
9% 4% First reading
9 Clientify ES New entry 7 , range 2–32 7#9
7
  • : score 7 · #9
8% 4% First reading
10 Freshsales US New entry 7 , range 2–31 7#10
7
  • : score 7 · #10
8% 2% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 pcmag.com Media 3.3% 2 of 4 2 13
12 pymestools.com Review site 5.0% 1 of 4 1 6
13 slack.com Vendor site 5.0% 2 of 4 1 8
14 stacknota.com Review site 5.0% 1 of 4 2 3
15 techradar.com Media 5.0% 2 of 4 3 Not read
16 axisconsulting.io Consultancy 3.3% 2 of 4 1 9
17 baserow.io Vendor site 3.3% 2 of 4 1 4
18 bigcontacts.com Vendor site 3.3% 2 of 4 2 Not read
19 cyberclick.es Consultancy 3.3% 2 of 4 2 Not read
20 dalqivo.com Media 3.3% 1 of 4 1 7

Questions asked

QuestionLanguageMost recommended
best crm software for small business sales teams English HubSpot and Zoho CRM, tied
crm tools for independent consultants to track client relationships English HubSpot and Pipedrive, tied
how can a small business keep track of customer conversations English Agile CRM, HighLevel, HubSpot, Intercom and Kommo, tied
how to follow up with sales leads before they go cold English No brand recommended
spreadsheets vs crm software for small sales teams English Pipedrive

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured