The most visible CRM tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

HubSpot

81Heralded Score, range 73–87

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 81 , range 73–87 81#1
81
  • : score 81 · #1
87% 57% None First reading
2 Pipedrive US New entry 72 , range 58–80 72#2
72
  • : score 72 · #2
72% 44% None First reading
3 Zoho CRM IN New entry 52 , range 42–68 52#3
52
  • : score 52 · #3
48% 32% None First reading
4 Salesforce US New entry 32 , range 14–40 32#4
32
  • : score 32 · #4
27% 2% None First reading
5 Freshsales US New entry 28 , range 8–38 28#5
28
  • : score 28 · #5
16% 8% None First reading
6 Brevo FR New entry 24 , range 7–38 24#6
24
  • : score 24 · #6
13% 9% None First reading
7 Salesflare BE New entry 15 , range 5–35 15#7
15
  • : score 15 · #7
13% 5% None First reading
8 monday CRM IL New entry 14 , range 5–35 14#8
14
  • : score 14 · #8
14% 4% None First reading
9 Capsule CRM GB New entry 7 , range 2–32 7#9
7
  • : score 7 · #9
7% 5% None First reading
10 Bitrix24 US New entry 6 , range 2–31 6#10
6
  • : score 6 · #10
9% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

No answer cited a source of this type (Reference).

Questions asked

QuestionLanguageMost recommended
Qual è il miglior software CRM per le piccole imprese? Italian Pipedrive
Gestione delle relazioni con i clienti per le piccole imprese Italian HubSpot and Pipedrive, tied
Come può una piccola impresa tenere traccia delle conversazioni con i clienti? Italian HubSpot and Pipedrive, tied
Come posso evitare di perdere contatti commerciali dopo il primo contatto? Italian No brand recommended
Monitoraggio manuale delle vendite o CRM per i piccoli team? Italian HubSpot
Email e fogli di calcolo o CRM per i piccoli team di vendita? Italian HubSpot
Quali alternative ai fogli di calcolo ci sono per tenere traccia dei potenziali clienti? Italian HubSpot
Quali alternative ci sono alla gestione manuale dei clienti per le piccole imprese? Italian HubSpot and Pipedrive, tied
Ho un'azienda con cinque dipendenti. Quale CRM posso usare per gestire i clienti? Italian HubSpot, Pipedrive and Zoho CRM, tied
Coordino un team di vendita di tre persone e vorrei che tenessimo traccia dei nostri contatti. Italian HubSpot

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured