The most visible CRM tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

HubSpot

81Heralded Score, range 78–83

Most cited source

youtube.com

98citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– CRM AMC Standard RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Dex Unranked Too few answers Not measured
–
  • : Unranked
1% 1% First reading
– Divalto FR Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Eggy CRM Elite - Self-Hosted PHP CRM Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– EngageBay US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Epicor CRM US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– EspoCRM Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Eudonet FR Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Every Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Firmao PL Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 13.1% 2 of 4 60 Not read
2 reddit.com Community 7.9% 3 of 4 25 7
3 linkedin.com Social 3.6% 2 of 4 18 Not read
4 techradar.com Media 4.3% 4 of 4 7 11
5 hackceleration.com Consultancy 3.3% 4 of 4 2 6
6 axisconsulting.io Consultancy 3.1% 3 of 4 1 9
7 airtable.com Community 1.9% 2 of 4 6 1
8 slack.com Vendor site 2.9% 2 of 4 1 8
9 europa.eu Regulator 0.7% 1 of 4 9 Not read
10 bedrijfssoftwaregids.nl Review site 1.4% 1 of 4 3 15

Questions asked

QuestionLanguageMost recommended
Welche CRM-Software ist die beste für kleine Unternehmen? German HubSpot and Zoho CRM, tied
Kundenbeziehungsmanagement für kleine Unternehmen German CentralStationCRM, HubSpot, Pipedrive, weclapp and Zoho CRM, tied
Wie kann ein kleines Unternehmen den Überblick über Kundengespräche behalten? German HubSpot
Wie verhindere ich, dass Leads nach dem Erstkontakt verloren gehen? German HubSpot and Pipedrive, tied
Vertrieb manuell nachverfolgen oder CRM für kleine Teams? German HubSpot, Pipedrive and Zoho CRM, tied
E-Mails und Tabellen oder CRM für kleine Vertriebsteams? German HubSpot and Pipedrive, tied
Alternativen zu Tabellen für die Verwaltung von Leads German HubSpot
Alternativen zur manuellen Kundenverwaltung für kleine Unternehmen German HubSpot
Ich habe ein Unternehmen mit fünf Mitarbeitenden. Welches CRM kann ich zur Kundenverwaltung nutzen? German HubSpot
Ich leite ein dreiköpfiges Vertriebsteam und möchte, dass wir unsere Kontakte nachverfolgen. German HubSpot and Pipedrive, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured