The most visible CRM tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

HubSpot

81Heralded Score, range 78–83

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 81 , range 78–83 81#1
81
  • : score 81 · #1
89% 54% First reading
2 Pipedrive US New entry 73 , range 69–76 73#2
73
  • : score 73 · #2
75% 44% First reading
3 Zoho CRM IN New entry 51 , range 47–56 51#3
51
  • : score 51 · #3
48% 30% First reading
4 Salesforce US New entry 32 , range 27–35 32#4
32
  • : score 32 · #4
23% 7% First reading
5 monday CRM IL New entry 17 , range 9–30 17#5
17
  • : score 17 · #5
15% 4% First reading
6 Freshsales US New entry 11 , range 8–24 11#6
11
  • : score 11 · #6
10% 6% First reading
7 Bigin IN New entry 8 , range 6–15 8#7
8
  • : score 8 · #7
8% 4% None First reading
8 Capsule CRM GB New entry 8 , range 6–14 8#8
8
  • : score 8 · #8
8% 4% First reading
9 folk FR New entry 7 , range 5–11 7#9
7
  • : score 7 · #9
7% 4% None First reading
10 Brevo FR New entry 7 , range 5–11 7#10
7
  • : score 7 · #10
7% 3% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 bedrijfssoftwaregids.nl Review site 1.4% 1 of 4 3 15
2 stacknota.com Review site 1.9% 1 of 4 2 3
3 business.com Review site 1.7% 1 of 4 2 Not read
4 g2.com Review site 1.2% 1 of 4 1 Not read
5 stackfyi.com Review site 1.2% 1 of 4 2 Not read
6 appvizer.it Review site 0.7% 1 of 4 2 8
7 expertsure.com Review site 0.7% 1 of 4 1 9
8 pymestools.com Review site 0.7% 1 of 4 1 6
9 softwareglimpse.com Review site 0.7% 1 of 4 1 1
10 thesubscriptionguide.com Review site 0.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Correos electrónicos y hojas de cálculo o CRM para equipos de ventas pequeños Spanish HubSpot and Pipedrive, tied
Alternativas a las hojas de cálculo para hacer un seguimiento de los clientes potenciales Spanish Pipedrive
Alternativas al seguimiento manual de clientes para pequeñas empresas Spanish HubSpot
Tengo una empresa de cinco personas. ¿Qué CRM puedo usar para gestionar a mis clientes? Spanish HubSpot and Pipedrive, tied
Dirijo un equipo de ventas de tres personas y queremos hacer un seguimiento de nuestros contactos. Spanish HubSpot and Pipedrive, tied
best crm software for small business sales teams English HubSpot and Zoho CRM, tied
crm tools for independent consultants to track client relationships English HubSpot and Pipedrive, tied
how can a small business keep track of customer conversations English Agile CRM, HighLevel, HubSpot, Intercom and Kommo, tied
how to follow up with sales leads before they go cold English No brand recommended
spreadsheets vs crm software for small sales teams English Pipedrive

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured