The most visible American CRM tools on Gemini, October 2026

October 2026 · 12 questions asked in English, worldwide · Gemini · 24 answers read

Leader

HubSpot

79%of answers name it

Most cited source

google.com

33citations

From Gemini

Where engines disagree most

One engine

This page reads Gemini only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
– NetSuite CRM US Too few answers 8% 4% None First reading
– Nimble US Too few answers 0% 0% None First reading
– Oracle CX Sales US Too few answers 0% 0% None First reading
– Streak US Too few answers 4% 4% None First reading
– SugarCRM US Too few answers 0% 0% None First reading
– Veeva US Too few answers 0% 0% None First reading
– Zendesk Sell US Too few answers 4% 4% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 google.com Vendor site 45.8% 1 of 4 33 Not read
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 hubspot.com Brand site 8.3% 1 of 4 1 7
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10 uschamber.com Unclassified 8.3% 1 of 4 1 1

The questions, and who wins each

QuestionLanguageWins it
best CRM software for a SaaS company English Close, HubSpot, Pipedrive and Salesforce, tied
CRM software recommendations for a sales director English HubSpot and Microsoft Dynamics 365, tied
top CRM software English HubSpot, Pipedrive and Salesforce, tied
how to choose CRM software English No brand recommended
what to look for in CRM software English No brand recommended
CRM software for a team of 20 to 200 English HubSpot
CRM software that integrates with Gmail English HubSpot
CRM software with GDPR-compliant hosting English HubSpot
CRM software for manufacturing English Creatio, HubSpot, Microsoft Dynamics 365, NetSuite CRM, Pipedrive and Salesforce, tied
most reliable CRM software English Salesforce

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured