Leader
89%of answers name it
The most visible American CRM tools, October 2026
Most cited source
40citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
They agree
Every engine names the same top three.
Brands
| Rank | Brand | Heralded Score | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|
| 11#14 overall | | 15 , range 9–25 | 6% | 4% | | First reading | |
| = 12#15 overall | | 14 , range 7–24 | 5% | 4% | | First reading | |
| = 12#15 overall | | 14 , range 7–24 | 5% | 4% | | First reading | |
| 14#17 overall | | 14 , range 9–24 | 8% | 1% | | First reading | |
| 15#18 overall | | 13 , range 7–23 | 6% | 2% | None | First reading | |
| = 16#22 overall | | 8 , range 2–18 | 4% | 0% | | First reading | |
| = 16#22 overall | | 8 , range 1–18 | 3% | 1% | | First reading | |
| = 18#28 overall | | 6 , range 1–16 | 3% | 0% | None | First reading | |
| = 18#28 overall | | 6 , range 1–16 | 3% | 0% | None | First reading | |
| – | | Too few answers | 1% | 1% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Brand site | 27.1% | 4 of 4 | 29 | 8 |
| 2 | Withheld. Run a full Snapshot to see it. | |||||
| 3 | | Vendor site | 12.5% | 2 of 4 | 34 | 1 |
| 4 | | Brand site | 24.0% | 4 of 4 | 20 | 12 |
| 5 | | Community | 17.7% | 3 of 4 | 10 | 17 |
| 6 | Withheld. Run a full Snapshot to see it. | |||||
| 7 | | Vendor site | 13.5% | 3 of 4 | 2 | 6 |
| 8 | Withheld. Run a full Snapshot to see it. | |||||
| 9 | | Brand site | 7.3% | 2 of 4 | 11 | 2 |
| 10 | Withheld. Run a full Snapshot to see it. | |||||
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| best CRM software for a SaaS company | English | |
| CRM software recommendations for a sales director | English | |
| top CRM software | English | |
| how to choose CRM software | English | |
| what to look for in CRM software | English | No brand recommended |
| CRM software for a team of 20 to 200 | English | |
| CRM software that integrates with Gmail | English | |
| CRM software with GDPR-compliant hosting | English | |
| CRM software for manufacturing | English | |
| most reliable CRM software | English | |
Each engine's top three
Google AI Mode
- = 1
HubSpot
- = 1
Pipedrive
- 3
Salesforce
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.