Leader
64%of answers name it
The most visible American email marketing tools, October 2026
Most cited source
32citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Heralded Score | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|
| 1#1 overall | | 72 , range 60–78 | 64% | 46% | | First reading | |
| 2#3 overall | | 70 , range 56–76 | 57% | 47% | | First reading | |
| 3#5 overall | | 48 , range 41–61 | 47% | 25% | | First reading | |
| 4#6 overall | | 48 , range 40–61 | 41% | 30% | | First reading | |
| 5#8 overall | | 35 , range 29–43 | 26% | 15% | | First reading | |
| 6#9 overall | | 32 , range 25–40 | 26% | 8% | | First reading | |
| 7#10 overall | | 21 , range 14–32 | 9% | 8% | | First reading | |
| = 8#13 overall | | 14 , range 7–24 | 5% | 4% | | First reading | |
| = 8#13 overall | | 14 , range 7–24 | 5% | 4% | | First reading | |
| 10#19 overall | | 8 , range 1–18 | 3% | 1% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Community | 25.0% | 4 of 4 | 15 | 14 |
| 2 | Withheld. Run a full Snapshot to see it. | |||||
| 3 | Withheld. Run a full Snapshot to see it. | |||||
| 4 | Withheld. Run a full Snapshot to see it. | |||||
| 5 | | Consultancy | 16.7% | 3 of 4 | 4 | 11 |
| 6 | Withheld. Run a full Snapshot to see it. | |||||
| 7 | | Vendor site | 8.3% | 2 of 4 | 16 | Not read |
| 8 | | Brand site | 9.4% | 3 of 4 | 13 | 7 |
| 9 | Withheld. Run a full Snapshot to see it. | |||||
| 10 | Withheld. Run a full Snapshot to see it. | |||||
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| best email marketing software for a e-commerce company | English | |
| email marketing software recommendations for a content marketer | English | |
| top email marketing software | English | |
| how to choose email marketing software | English | |
| what to look for in email marketing software | English | |
| email marketing software for a team of 20 to 200 | English | |
| email marketing software that integrates with Shopify | English | |
| email marketing software with GDPR-compliant hosting | English | No brand recommended |
| email marketing software for publishing | English | |
| most reliable email marketing software | English | |
Each engine's top three
Google AI Mode
- 1
ActiveCampaign
- 2
Klaviyo
- 3
beehiiv
Gemini
- 1
- 2
- 3
Kit
Google AI Overviews
- 1
- 2
- 3
Mailchimp
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.