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The most visible antivirus apps in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

youtube.com

11citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Malwarebytes

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Bitdefender RO New entry 56 , range 25–69
56
  • : score 56 · #1
 33% 21% First reading
2 Microsoft Defender US New entry 49 , range 28–66
49
  • : score 49 · #2
 32% 17% First reading
3 Norton US New entry 48 , range 15–57
48
  • : score 48 · #3
 21% 11% First reading
4 Malwarebytes US New entry 40 , range 15–55
40
  • : score 40 · #4
 18% 11% First reading
5 Avast CZ New entry 30 , range 2–48
30
  • : score 30 · #5
 11% 3% First reading
6 Kaspersky RU New entry 30 , range 8–50
30
  • : score 30 · #6
 14% 4% First reading
7 ESET SK New entry 26 , range 5–51
26
  • : score 26 · #7
 11% 7% First reading
8 AVG CZ New entry 24 , range 3–48
24
  • : score 24 · #8
 11% 3% None First reading
9 McAfee US New entry 10 , range 3–48
10
  • : score 10 · #9
 8% 3% First reading
– Acronis SG Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 safeonweb.be Vendor site 6.7% 2 of 4 3 Not read
12 techradar.com Media 5.0% 2 of 4 3 10
13 fraudehelpdesk.nl Consultancy 1.7% 1 of 4 3 Not read
14 ftc.gov Regulator 3.3% 1 of 4 3 Not read
15 kpn.com Vendor site 5.0% 2 of 4 3 Not read
16 lenovo.com Vendor site 5.0% 2 of 4 3 Not read
17 licentie2go.com Vendor site 5.0% 1 of 4 2 3
18 ncsc.nl Regulator 3.3% 1 of 4 3 Not read
19 pcrisk.nl Vendor site 5.0% 3 of 4 2 Not read
20 politie.nl Regulator 1.7% 1 of 4 3 Not read

The questions, and who wins each

QuestionLanguageWins it
Welke antivirus-app kan ik het beste gebruiken om mijn Windows-laptop tegen malware te beschermen? Dutch Microsoft Defender
Welke antivirus-app beschermt de telefoons en computers van mijn gezin? Dutch Norton
Wat kan ik het beste gebruiken om mijn Mac te beschermen tegen virussen en ransomware? Dutch Bitdefender
Welke antivirus-app beschermt mijn Android-telefoon tegen schadelijke apps? Dutch Bitdefender
Hoe voorkom ik dat malware mijn laptop infecteert? Dutch Microsoft Defender
Hoe bescherm ik mijn gezin tegen phishinglinks en onveilige downloads? Dutch AVG and Bitdefender, tied
Hoe verwijder ik een virus en voorkom ik dat het terugkomt? Dutch Malwarebytes and Microsoft Defender, tied
Hoe weet ik of spyware mijn telefoon in de gaten houdt? Dutch Kaspersky and Malwarebytes, tied
Is de ingebouwde beveiliging van mijn apparaat voldoende, of kan ik beter een antivirus-app installeren? Dutch Bitdefender, Kaspersky and Malwarebytes, tied
Kan ik beter één beveiligingsapp voor mijn telefoon en computer gebruiken, of aparte apps? Dutch Microsoft Defender

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured