B2C brands by AI visibility in their industry on Google AI Overviews, October 2026

October 2026 · 392 questions asked in English, worldwide · Google AI Overviews · 689 answers read

Most cited source

youtube.com

562citations

From Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Mentioned Recommended By engine Mentioned by Change
AWS US #1 in cloud hosting platforms 75 , range 57–85 83% 42% None First reading
Bitwarden US #1 in password managers 86 , range 75–92 100% 58% None First reading
Blinkist DE #1 in book summary apps 63 , range 43–80 64% 36% First reading
ClickUp US #1 in project management tools 75 , range 58–84 88% 38% First reading
DocuSign US #1 in e-signature tools 78 , range 63–86 92% 42% First reading
Microsoft Defender US #1 in antivirus apps#2 in endpoint security tools 62 , range 47–75 62% 36% First reading
Republic Europe GB #1 in equity crowdfunding platforms 22 , range 5–43 21% 0% None First reading
Revolut GB #1 in European neobanks 49 , range 37–71 46% 29% None First reading
Surfshark NL #1 in VPNs 79 , range 63–88 83% 54% First reading
Toyota JP #1 in car brands 63 , range 44–79 61% 39% None First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 zapier.com Vendor site 7.4% 1 of 4 17 26
2 google.com Vendor site 3.9% 1 of 4 31 19
3 microsoft.com Vendor site 2.9% 1 of 4 21 2
4 apple.com Vendor site 1.3% 1 of 4 15 0
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
marketing automation software for a team of 20 to 200 English No brand recommended
marketing automation software that integrates with Shopify English No brand recommended
marketing automation software with GDPR-compliant hosting English No brand recommended
marketing automation software for financial services English No brand recommended
most reliable marketing automation software English No brand recommended
marketing automation software with the best support English No brand recommended
which marketing automation software do experts recommend English No brand recommended
what car brands offer affordable electric cars for commuting? English No brand recommended
which car brands make small cars with good fuel economy? English Honda and Toyota, tied
what car brands are known for comfortable long-distance driving? English No brand recommended

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured