American brands by AI visibility in their industry on Google AI Overviews, October 2026

October 2026 · 392 questions asked in English, worldwide · Google AI Overviews · 689 answers read

Most cited source

youtube.com

562citations

From Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Mentioned Recommended By engine Mentioned by Change
Bitwarden US #1 in password managers 86 , range 75–92 100% 58% First reading
Power BI US #1 in business intelligence tools 85 , range 73–91 96% 58% First reading
QuickBooks US #1 in accounting tools 83 , range 70–91 88% 63% First reading
HubSpot US #1 in marketing automation tools#1 in CRM tools 81 , range 71–88 88% 56% First reading
Salesloft US #1 in sales engagement tools 82 , range 70–89 96% 50% None First reading
ActiveCampaign US #2 in marketing automation tools#2 in email marketing toolsUnranked in CRM tools 52 , range 43–66 51% 29% First reading
Tableau US #2 in business intelligence tools 79 , range 65–87 92% 46% First reading
DocuSign US #1 in e-signature tools 78 , range 63–86 92% 42% First reading
NetSuite US Unranked in accounting tools#1 in ERP tools 49 , range 40–65 48% 27% First reading
HubSpot Sales Hub US #2 in sales engagement tools 78 , range 61–87 83% 50% None First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 40.5% 1 of 4 335 50
2 reddit.com Community 27.9% 1 of 4 163 217
3Withheld. Run a full Snapshot to see it.
4 quora.com Community 7.5% 1 of 4 58 95
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7 zapier.com Vendor site 7.4% 1 of 4 17 64
8 gartner.com Industry authority 5.8% 1 of 4 16 96
9 google.com Vendor site 3.9% 1 of 4 31 12
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
one book summary app or separate sources for business and self-help books? English No brand recommended
how can i get the main ideas from books without reading each one? English Instaread
i manage a team and need quick summaries of books on leadership English No brand recommended
i commute every day and want to learn from audio book summaries English Shortform
i am a student with limited time and need the key ideas from nonfiction books English No brand recommended
best marketing automation software for a B2B SaaS company English HubSpot
marketing automation software recommendations for a demand generation manager English Adobe Marketo
top marketing automation software English ActiveCampaign, Adobe Marketo, Braze, HubSpot and Klaviyo, tied
how to choose marketing automation software English ActiveCampaign, HubSpot and Mailchimp, tied
what to look for in marketing automation software English No brand recommended

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured