Leader
75Heralded Score, range 54–81
The most visible accounting tools in United Kingdom, October 2026
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | 0= #28 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #28 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 6#17 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #28 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #28 | –
| 3% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #28 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #28 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #28 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #28 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #28 | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Regulator | 20.0% | 2 of 4 | 21 | Not read |
| 2 | | Social | 16.7% | 2 of 4 | 19 | Not read |
| 3 | | Community | 18.3% | 3 of 4 | 9 | 6 |
| 4 | | Social | 10.0% | 1 of 4 | 9 | Not read |
| 5 | | Media | 10.0% | 3 of 4 | 1 | 5 |
| 6 | | Media | 8.3% | 3 of 4 | 2 | Not read |
| 7 | | Regulator | 6.7% | 2 of 4 | 1 | Not read |
| 8 | | Vendor site | 5.0% | 3 of 4 | 2 | 4 |
| 9 | | Community | 5.0% | 1 of 4 | 3 | Not read |
| 10 | | Consultancy | 5.0% | 1 of 4 | 1 | 6 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best accounting software for small business owners | English | |
| track income and expenses for freelance designers | English | |
| how can a freelancer keep business income and expenses organized | English | |
| how to prepare accurate books for a small business | English | |
| spreadsheet bookkeeping vs accounting software for small businesses | English | |
Each engine's top three
Google AI Mode
- 1
QuickBooks
- 2
Xero
- 3
FreeAgent
Gemini
- 1
- 2
- 3
Wave
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- = 2
- = 2
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.