Vlad Bisceanu
Founder, GrowthPath
Twelve years in B2B marketing and growth, now building Heralded: the product that shows what AI assistants say about a brand when a buyer asks. Writes about the layer between the question and the click.
Posts 5
Title Published Read
- Heralded is live: a team of agents for your brand's visibility From today, Heralded puts a team of agents to work on your brand's visibility. They find out how visible your brand is and what shapes it, then fix and improve it. You direct them from the Command Center. 5 min
- The most complete AI visibility snapshot (we could find) is now free From today, everyone can run a full Heralded Snapshot for free, with no account. It is also the most complete AI visibility snapshot we could find. 8 min
- The Robots.txt Illusion: What OAI-SearchBot Actually Controls If your team treats an OAI-SearchBot allow rule as an AI visibility strategy, it is solving the smallest part of the problem. The rule can make a page available to ChatGPT Search. It cannot make the company understood, trusted or recommended. 7 min
- AI didn't shorten the B2B sales cycle; it just compressed discovery into 30 seconds AI may get a B2B buyer onto your shortlist quickly. It does not get your security review, budget approval or implementation plan through procurement that quickly. 8 min
- Is AI visibility just SEO with a new name? AI visibility overlaps with SEO. Then the website stops being enough. If you lead marketing at a European B2B tech company, you should keep the useful parts of SEO: technical hygiene, clear pages, useful explanations and a site that makes sense to humans and machines. 7 min