Vlad Bisceanu

Founder, GrowthPath

Twelve years in B2B marketing and growth, now building Heralded: the product that shows what AI assistants say about a brand when a buyer asks. Writes about the layer between the question and the click.

Posts 3

The Robots.txt Illusion: What OAI-SearchBot Actually Controls If your team treats an OAI-SearchBot allow rule as an AI visibility strategy, it is solving the smallest part of the problem. The rule can make a page available to ChatGPT Search. It cannot make the company understood, trusted or recommended. 10 September 2026 7 min
AI didn't shorten the B2B sales cycle; it just compressed discovery into 30 seconds AI may get a B2B buyer onto your shortlist quickly. It does not get your security review, budget approval or implementation plan through procurement that quickly. 7 September 2026 8 min
Is AI visibility just SEO with a new name? AI visibility overlaps with SEO. Then the website stops being enough. If you lead marketing at a European B2B tech company, you should keep the useful parts of SEO: technical hygiene, clear pages, useful explanations and a site that makes sense to humans and machines. 5 September 2026 7 min