The most visible workflow automation and AI agent platforms in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zapier

61Heralded Score, range 35–78

Most cited source

harvard.edu

1citations

From Google AI Overviews

Where engines disagree most

Microsoft Power Automate

2/4engines put it in their top three

Top three on Google AI Mode and Google AI Overviews, not on Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Zapier US New entry 61 , range 35–78 70#1 46#2
61
  • : score 61 · #1
49% 26% None First reading
2 n8n DE New entry 57 , range 25–69 48#3 71#1
57
  • : score 57 · #2
34% 21% None First reading
3 Make CZ New entry 44 , range 29–73 58#2 21#4
44
  • : score 44 · #3
36% 23% None First reading
4 Microsoft Power Automate US New entry 32 , range 22–61 43#4 14#7
32
  • : score 32 · #4
25% 13% None First reading
5 Gumloop US New entry 9 , range 1–46 5#11 16#6
9
  • : score 9 · #5
6% 0% None First reading
6 Microsoft Copilot Studio US New entry 9 , range 3–48 14#5 1#30
9
  • : score 9 · #6
8% 3% None First reading
7 UiPath RO New entry 9 , range 3–48 10#6 7#12
9
  • : score 9 · #7
8% 3% None First reading
8 Salesforce Flow US New entry 5 , range 2–46 6= #8 5= #18
5
  • : score 5 · #8
6% 0% None First reading
9 Relevance AI AU New entry 5 , range 1–46 6= #8 4= #24
5
  • : score 5 · #9
5% 1% None First reading
10 Workato US New entry 5 , range 1–46 6#10 4= #22
5
  • : score 5 · #10
4% 2% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 harvard.edu Reference 1.7% 1 of 4 1 Not read
2 nih.gov Reference 1.7% 1 of 4 1 Not read
3 sagepub.com Reference 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
What are the best workflow automation tools for small businesses? English Make and Zapier, tied
AI agents to automate business processes English Microsoft Copilot Studio, n8n, Salesforce Agentforce, UiPath and Zapier, tied
How can a small team connect its apps and automate routine work? English Make, Microsoft Power Automate and Zapier, tied
How do I build an AI agent that handles repetitive tasks for my team? English n8n and Zapier, tied
Manual handoffs vs. automated workflows for operations teams English No brand recommended
Rule-based automation vs. AI agents for business processes English No brand recommended
Alternatives to copying data between apps by hand English Make
Alternatives to hiring developers to build integrations English Zapier
I run operations at a 50-person company. What can I use to automate approvals and data entry? English Make and Microsoft Power Automate, tied
I lead a finance team buried in invoices and want to automate their processing. English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured