The most visible workflow automation and AI agent platforms in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zapier

70Heralded Score, range 56–78

Most cited source

youtube.com

31citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

Microsoft Power Automate

2/4engines put it in their top three

Top three on Google AI Mode and Google AI Overviews, not on Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
11 Gumloop US New entry 5 , range 2–30 5#11
5
  • : score 5 · #11
8% 0% First reading
12 Google Workspace Workflows US New entry 4 , range 2–26 4#12
4
  • : score 4 · #12
7% 0% None First reading
13 Automation Anywhere US New entry 3 , range 1–22 3#13
3
  • : score 3 · #13
5% 0% None First reading
14 Pipefy BR New entry 3 , range 1–20 3#14
3
  • : score 3 · #14
4% 0% First reading
– Activepieces CA Unranked Too few answers Not measured
–
  • : Unranked
4% 2% None First reading
– Appian US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% First reading
– Botpress CA Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Camunda DE Unranked Too few answers Not measured
–
  • : Unranked
2% 0% First reading
– Flowise Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Formstack US Unranked Too few answers Not measured
–
  • : Unranked
3% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 20.0% 3 of 4 28 Not read
2 linkedin.com Social 11.7% 2 of 4 16 Not read
3 medium.com Community 11.7% 3 of 4 5 7
4 openai.com Vendor site 5.0% 2 of 4 5 Not read
5 reddit.com Community 11.7% 3 of 4 6 3
6 facebook.com Social 10.0% 1 of 4 6 Not read
7 aricoma.com Consultancy 6.7% 3 of 4 1 Not read
8 dev.to Community 5.0% 1 of 4 3 Not read
9 gov.uk Regulator 5.0% 1 of 4 2 Not read
10 moxo.com Vendor site 5.0% 2 of 4 2 5

Questions asked

QuestionLanguageMost recommended
What are the best workflow automation tools for small businesses? English Make and Zapier, tied
AI agents to automate business processes English Microsoft Copilot Studio, n8n, Salesforce Agentforce, UiPath and Zapier, tied
How can a small team connect its apps and automate routine work? English Make, Microsoft Power Automate and Zapier, tied
How do I build an AI agent that handles repetitive tasks for my team? English n8n and Zapier, tied
Manual handoffs vs. automated workflows for operations teams English No brand recommended
Rule-based automation vs. AI agents for business processes English No brand recommended
Alternatives to copying data between apps by hand English Make
Alternatives to hiring developers to build integrations English Zapier
I run operations at a 50-person company. What can I use to automate approvals and data entry? English Make and Microsoft Power Automate, tied
I lead a finance team buried in invoices and want to automate their processing. English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured