The most visible workflow automation and AI agent platforms in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zapier

64Heralded Score, range 50–75

Most cited source

youtube.com

22citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Make

3/4engines put it in their top three

Top three on Gemini, Google AI Overviews and ChatGPT, not on Google AI Mode

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Google Vertex AI Agent Builder US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Gumloop US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– HubSpot Workflows US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– IBM watsonx Orchestrate US Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– Jitterbit US Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Jotform Workflows US Unranked Too few answers Not measured
–
  • : Unranked
1% 1% None First reading
– Kissflow IN Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Kore.ai US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Latenode Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Moveworks US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 18.3% 2 of 4 21 Not read
2 ones.com Vendor site 1.7% 1 of 4 5 Not read
3 openai.com Vendor site 1.7% 1 of 4 5 Not read
4 linkedin.com Social 5.0% 1 of 4 4 Not read
5 5minsystems.com Media 5.0% 1 of 4 1 4
6 atlasprofitai.com Media 5.0% 1 of 4 1 4
7 github.com Vendor site 3.3% 1 of 4 3 Not read
8 meridiandata.es Consultancy 5.0% 1 of 4 1 4
9 reddit.com Community 5.0% 2 of 4 3 Not read
10 agent37.com Vendor site 3.3% 2 of 4 1 4

Questions asked

QuestionLanguageMost recommended
best workflow automation tools for small businesses English Make
ai agent platform for business automation English Microsoft Copilot Studio, n8n, Salesforce Agentforce, UiPath and Zapier, tied
how to automate repetitive tasks across business apps English Make and Microsoft Power Automate, tied
how to build ai agents without coding English Make and Zapier, tied
robotic process automation vs ai agents English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured