The most visible workflow automation and AI agent platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Zapier

61Heralded Score, range 55–66

Most cited source

youtube.com

170citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

Microsoft Power Automate

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Pega US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Relay.app US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– signNow US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– viaSocket IN Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– WorkFusion US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 17.6% 3 of 4 85 Not read
2 linkedin.com Social 6.7% 2 of 4 38 Not read
3 openai.com Vendor site 2.9% 2 of 4 20 Not read
4 reddit.com Community 6.2% 3 of 4 23 3
5 medium.com Community 4.8% 3 of 4 10 6
6 ones.com Vendor site 1.9% 3 of 4 17 Not read
7 workflowfiesta.com Vendor site 3.8% 3 of 4 1 5
8 facebook.com Social 3.3% 2 of 4 13 Not read
9 gartner.com Industry authority 2.6% 4 of 4 8 5
10 instagram.com Social 2.9% 1 of 4 8 Not read

Questions asked

QuestionLanguageMost recommended
Rule-based automation vs. AI agents for business processes English No brand recommended
Alternatives to copying data between apps by hand English Make
Alternatives to hiring developers to build integrations English Zapier
I run operations at a 50-person company. What can I use to automate approvals and data entry? English Make and Microsoft Power Automate, tied
I lead a finance team buried in invoices and want to automate their processing. English No brand recommended
best workflow automation tools for small businesses English Make, Microsoft Power Automate, n8n and Zapier, tied
ai agent platform for business automation English n8n and Zapier, tied
how to automate repetitive tasks across business apps English Make, Microsoft Power Automate and Zapier, tied
how to build ai agents without coding English n8n and Zapier, tied
robotic process automation vs ai agents English Zapier

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured