The most visible workflow automation and AI agent platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Zapier

61Heralded Score, range 55–66

Most cited source

youtube.com

170citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

Microsoft Power Automate

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
11 Pipefy BR New entry 3 , range 2–5 3#11
3
  • : score 3 · #11
3% 1% First reading
12 Tray.io GB New entry 3 , range 2–5 3#12
3
  • : score 3 · #12
3% 0% None First reading
13 Kissflow IN New entry 3 , range 2–5 3#13
3
  • : score 3 · #13
2% 1% First reading
14 Activepieces CA New entry 2 , range 1–4 2#14
2
  • : score 2 · #14
2% 1% None First reading
15 SS&C Blue Prism GB New entry 2 , range 2–4 2#15
2
  • : score 2 · #15
2% 0% First reading
16 Pipedream US New entry 2 , range 1–4 2#16
2
  • : score 2 · #16
1% 0% None First reading
17 Zoho Flow IN New entry 2 , range 1–4 2#17
2
  • : score 2 · #17
1% 1% None First reading
18 Pabbly Connect IN New entry 2 , range 1–3 2#18
2
  • : score 2 · #18
1% 0% None First reading
19 Appian US New entry 1 , range 1–3 1#19
1
  • : score 1 · #19
1% 0% First reading
– Nintex AU Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 17.6% 3 of 4 85 Not read
2 linkedin.com Social 6.7% 2 of 4 38 Not read
3 openai.com Vendor site 2.9% 2 of 4 20 Not read
4 reddit.com Community 6.2% 3 of 4 23 3
5 medium.com Community 4.8% 3 of 4 10 6
6 ones.com Vendor site 1.9% 3 of 4 17 Not read
7 workflowfiesta.com Vendor site 3.8% 3 of 4 1 5
8 facebook.com Social 3.3% 2 of 4 13 Not read
9 gartner.com Industry authority 2.6% 4 of 4 8 5
10 instagram.com Social 2.9% 1 of 4 8 Not read

Questions asked

QuestionLanguageMost recommended
best workflow automation tools for small businesses English Make and Zapier, tied
ai agent platform for business automation English Make, n8n, UiPath and Zapier, tied
how to automate repetitive tasks across business apps English Microsoft Power Automate and Zapier, tied
how to build ai agents without coding English Zapier
robotic process automation vs ai agents English No brand recommended
¿Cuáles son las mejores herramientas de automatización de flujos de trabajo para pequeñas empresas? Spanish Make
Agentes de IA para automatizar procesos empresariales Spanish Zapier
¿Cómo puede un equipo pequeño conectar sus aplicaciones y automatizar las tareas rutinarias? Spanish Make, n8n and Zapier, tied
¿Cómo puedo crear un agente de IA que se encargue de las tareas repetitivas de mi equipo? Spanish n8n
Traspasos manuales frente a flujos de trabajo automatizados para equipos de operaciones Spanish No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured