Leader
86Heralded Score, range 78–91
The most visible website builders in United Kingdom, October 2026
Most cited source
3citations
From Google AI Mode and Gemini
Where engines disagree most
They agree
Every engine names the same top three.
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 86 , range 78–91 | 86#1 | 86
| 94% | 64% | | First reading | |
| 2 |  Squarespace US | New entry | 84 , range 76–90 | 84#2 | 84
| 92% | 61% | | First reading | |
| 3 |  Shopify CA | New entry | 68 , range 53–78 | 68#3 | 68
| 61% | 47% | | First reading | |
| 4 | | New entry | 40 , range 32–50 | 40#4 | 40
| 26% | 25% | None | First reading | |
| 5 | | New entry | 37 , range 31–47 | 37#5 | 37
| 27% | 17% | | First reading | |
| 6 | | New entry | 35 , range 21–44 | 35#6 | 35
| 20% | 17% | | First reading | |
| 7 | | New entry | 34 , range 17–43 | 34#7 | 34
| 19% | 16% | | First reading | |
| 8 | | New entry | 31 , range 9–39 | 31#8 | 31
| 19% | 8% | | First reading | |
| 9 | | New entry | 17 , range 6–35 | 17#9 | 17
| 17% | 2% | None | First reading | |
| 10 |  WordPress.com US | New entry | 16 , range 5–36 | 16#10 | 16
| 9% | 9% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Review site | 5.0% | 2 of 4 | 1 | 15 |
| 2 | | Review site | 1.7% | 1 of 4 | 1 | Not read |
| 3 | | Review site | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Best website builder for small businesses | English | Shopify, Squarespace and |
| Website creation for small businesses | English | Shopify, Squarespace and |
| How can a small business build a website for its customers? | English | Shopify |
| How do I create a website for my freelance services? | English | Squarespace and |
| Website built from scratch vs. website builder for small businesses | English | No brand recommended |
| Best website builder as an alternative to a custom-built site for freelancers | English | Squarespace, |
| Alternatives to building a website from scratch for small businesses | English | Shopify |
| Alternatives to hiring a developer to build a freelancer's website | English | Squarespace and |
| I'm a freelancer and need a website without having to code | English | Squarespace and |
| I run a business with two employees and need a website that's easy to update | English | Shopify |
Each engine's top three
Google AI Mode
- 1
- 2
Wix
- 3
Gemini
- 1
- 2
- 3
Google AI Overviews
- = 1
- = 1
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.