Leader
82Heralded Score, range 49–90
The most visible website builders in United Kingdom, October 2026
Most cited source
44citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
They agree
Every engine names the same top three.
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 82 , range 49–90 | 86#1 | 74#1 | 82
| 69% | 47% | | First reading | |
| 2 |  Squarespace US | New entry | 80 , range 48–88 | 84#2 | 72#3 | 80
| 66% | 43% | | First reading | |
| 3 |  Shopify CA | New entry | 70 , range 33–79 | 68#3 | 73#2 | 70
| 47% | 34% | | First reading | |
| 4 | | New entry | 42 , range 19–58 | 37#5 | 49#10 | 42
| 20% | 13% | | First reading | |
| 5 | | New entry | 38 , range 6–53 | 31#8 | 50#9 | 38
| 16% | 6% | | First reading | |
| 6 | | New entry | 36 , range 13–56 | 35#6 | 39#11 | 36
| 15% | 12% | | First reading | |
| 7 |  WordPress.com US | New entry | 36 , range 3–52 | 16#10 | 71#4 | 36
| 10% | 10% | | First reading | |
| 8 | | New entry | 33 , range 11–54 | 34#7 | 31#14 | 33
| 14% | 11% | | First reading | |
| 9 | | New entry | 29 , range 4–47 | 5#11 | 71#5 | 29
| 13% | 1% | | First reading | |
| 10 | | New entry | 29 , range 20–58 | 40#4 | 10#24 | 29
| 17% | 16% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Vendor site | 5.0% | 2 of 4 | 3 | 3 |
| 12 | | Vendor site | 1.7% | 1 of 4 | 3 | Not read |
| 13 | | Review site | 5.0% | 2 of 4 | 1 | 15 |
| 14 | | Media | 5.0% | 2 of 4 | 2 | 8 |
| 15 | | Consultancy | 5.0% | 1 of 4 | 1 | 11 |
| 16 | | Media | 5.0% | 1 of 4 | 1 | 8 |
| 17 | | Consultancy | 5.0% | 1 of 4 | 1 | 4 |
| 18 | | Media | 5.0% | 2 of 4 | 1 | 12 |
| 19 | | Vendor site | 1.7% | 1 of 4 | 3 | Not read |
| 20 | | Media | 3.3% | 1 of 4 | 1 | 13 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Best website builder for small businesses | English | Shopify, Squarespace and |
| Website creation for small businesses | English | Shopify, Squarespace and |
| How can a small business build a website for its customers? | English | Shopify |
| How do I create a website for my freelance services? | English | Squarespace and |
| Website built from scratch vs. website builder for small businesses | English | No brand recommended |
| Best website builder as an alternative to a custom-built site for freelancers | English | Squarespace, |
| Alternatives to building a website from scratch for small businesses | English | Shopify |
| Alternatives to hiring a developer to build a freelancer's website | English | Squarespace and |
| I'm a freelancer and need a website without having to code | English | Squarespace and |
| I run a business with two employees and need a website that's easy to update | English | Shopify |
Each engine's top three
Google AI Mode
- 1
- 2
Wix
- 3
Gemini
- 1
- 2
- 3
Google AI Overviews
- = 1
- = 1
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.