Leader
85Heralded Score, range 82–87
The most visible website builders in Europe, October 2026
Most cited source
219citations
From Google AI Mode, Gemini and Google AI Overviews
Where engines disagree most
They agree
Every engine names the same top three.
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | | New entry | 9 , range 6–18 | 9#11 | 9
| 10% | 4% | | First reading | |
| 12 | | New entry | 6 , range 4–9 | 6#12 | 6
| 7% | 3% | | First reading | |
| 13 | | New entry | 6 , range 4–9 | 6#13 | 6
| 5% | 3% | | First reading | |
| 14 | | New entry | 5 , range 3–8 | 5#14 | 5
| 5% | 2% | | First reading | |
| 15 | | New entry | 4 , range 3–6 | 4#15 | 4
| 5% | 0% | | First reading | |
| 16 | | New entry | 3 , range 2–6 | 3#16 | 3
| 3% | 1% | | First reading | |
| 17 | | New entry | 2 , range 1–4 | 2#17 | 2
| 1% | 1% | None | First reading | |
| 18 | | New entry | 2 , range 1–3 | 2#18 | 2
| 1% | 0% | | First reading | |
| 19 | | New entry | 2 , range 1–3 | 2#19 | 2
| 1% | 0% | | First reading | |
| = 20 | | New entry | 2 , range 1–3 | 2= #20 | 2
| 1% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Review site | 2.1% | 3 of 4 | 2 | 5 |
| 12 | | Community | 1.7% | 1 of 4 | 10 | Not read |
| 13 | | Media | 2.4% | 2 of 4 | 2 | 5 |
| 14 | | Vendor site | 2.4% | 4 of 4 | 6 | 3 |
| 15 | | Vendor site | 1.7% | 1 of 4 | 5 | Not read |
| 16 | | Regulator | 0.7% | 1 of 4 | 8 | Not read |
| 17 | | Regulator | 1.2% | 2 of 4 | 5 | 5 |
| 18 | | Vendor site | 2.1% | 1 of 4 | 1 | Not read |
| 19 | | Media | 1.9% | 2 of 4 | 2 | 10 |
| 20 | | Media | 1.9% | 2 of 4 | 4 | 8 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best website builder for small businesses | English |  Shopify,  Squarespace and |
| build a professional website for a small business | English | Shopify and |
| best website builder for freelancers | English | |
| how can a small business get a website customers can use | English | Shopify and |
| how to sell products online without hiring a developer | English | Shopify |
| Wat is de beste websitebouwer voor kleine bedrijven? | Dutch | Squarespace and |
| Een website maken voor kleine bedrijven | Dutch | |
| Hoe kan een klein bedrijf een website maken die klanten kunnen gebruiken? | Dutch | |
| Hoe maak ik een website voor mijn freelance diensten? | Dutch | |
| Zelf een website bouwen of een websitebouwer gebruiken voor kleine bedrijven? | Dutch | Shopify, Squarespace and |
Each engine's top three
Google AI Mode
- 1
- 2
Wix
- 3
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.