Leader
85Heralded Score, range 82–87
The most visible website builders in Europe, October 2026
Most cited source
2citations
From Google AI Overviews
Where engines disagree most
They agree
Every engine names the same top three.
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 85 , range 82–87 | 85#1 | 85
| 92% | 64% | | First reading | |
| 2 |  Squarespace US | New entry | 78 , range 75–81 | 78#2 | 78
| 81% | 54% | | First reading | |
| 3 |  Shopify CA | New entry | 58 , range 52–63 | 58#3 | 58
| 51% | 39% | | First reading | |
| 4 | | New entry | 40 , range 37–43 | 40#4 | 40
| 31% | 20% | None | First reading | |
| 5 | | New entry | 38 , range 35–41 | 38#5 | 38
| 28% | 18% | | First reading | |
| 6 | | New entry | 32 , range 29–36 | 32#6 | 32
| 18% | 14% | | First reading | |
| 7 |  WordPress.com US | New entry | 32 , range 25–35 | 32#7 | 32
| 16% | 13% | | First reading | |
| 8 | | New entry | 31 , range 21–34 | 31#8 | 31
| 14% | 13% | None | First reading | |
| 9 | | New entry | 31 , range 21–34 | 31#9 | 31
| 20% | 7% | | First reading | |
| 10 | | New entry | 14 , range 8–27 | 14#10 | 14
| 13% | 5% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Reference | 0.5% | 1 of 4 | 1 | 4 |
| 2 | | Reference | 0.5% | 2 of 4 | 1 | 6 |
| 3 | | Reference | 0.5% | 1 of 4 | 1 | Not read |
| 4 | | Reference | 0.5% | 1 of 4 | 1 | Not read |
| 5 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 6 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 7 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 8 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 9 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 10 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Qual è il miglior creatore di siti web per le piccole imprese? | Italian | Shopify and |
| Come creare un sito web per una piccola impresa? | Italian | Shopify and |
| Come può una piccola impresa creare un sito web per i propri clienti? | Italian | Shopify and |
| Come posso creare un sito web per i miei servizi da freelance? | Italian | Squarespace and |
| Per una piccola impresa, è meglio creare un sito web da zero o usare un website builder? | Italian | Squarespace and |
| Qual è il miglior website builder come alternativa a un sito creato su misura per freelance? | Italian | Squarespace and |
| Quali sono le alternative a creare un sito web da zero per una piccola impresa? | Italian | Shopify |
| Quali sono le alternative ad assumere uno sviluppatore per creare il sito web di un freelance? | Italian | |
| Sono un freelance e mi serve un sito web che non richieda di saper programmare. | Italian | Squarespace |
| Gestisco un’azienda con due dipendenti e mi serve un sito web facile da aggiornare. | Italian | |
Each engine's top three
Google AI Mode
- 1
- 2
Wix
- 3
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.