Leader
85Heralded Score, range 82–87
The most visible website builders in Europe, October 2026
Most cited source
44citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
They agree
Every engine names the same top three.
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 85 , range 82–87 | 85#1 | 85
| 92% | 64% | | First reading | |
| 2 |  Squarespace US | New entry | 78 , range 75–81 | 78#2 | 78
| 81% | 54% | | First reading | |
| 3 |  Shopify CA | New entry | 58 , range 52–63 | 58#3 | 58
| 51% | 39% | | First reading | |
| 4 | | New entry | 40 , range 37–43 | 40#4 | 40
| 31% | 20% | | First reading | |
| 5 | | New entry | 38 , range 35–41 | 38#5 | 38
| 28% | 18% | | First reading | |
| 6 | | New entry | 32 , range 29–36 | 32#6 | 32
| 18% | 14% | | First reading | |
| 7 |  WordPress.com US | New entry | 32 , range 25–35 | 32#7 | 32
| 16% | 13% | | First reading | |
| 8 | | New entry | 31 , range 21–34 | 31#8 | 31
| 14% | 13% | | First reading | |
| 9 | | New entry | 31 , range 21–34 | 31#9 | 31
| 20% | 7% | | First reading | |
| 10 | | New entry | 14 , range 8–27 | 14#10 | 14
| 13% | 5% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 9.5% | 4 of 4 | 7 | 13 |
| 2 | | Media | 6.2% | 3 of 4 | 11 | 22 |
| 3 | | Media | 3.1% | 4 of 4 | 2 | 7 |
| 4 | | Media | 2.6% | 3 of 4 | 2 | 9 |
| 5 | | Media | 2.9% | 3 of 4 | 8 | 13 |
| 6 | | Media | 2.4% | 2 of 4 | 2 | 5 |
| 7 | | Media | 1.9% | 2 of 4 | 2 | 10 |
| 8 | | Media | 1.9% | 2 of 4 | 4 | 8 |
| 9 | | Media | 1.7% | 3 of 4 | 3 | 23 |
| 10 | | Media | 1.9% | 1 of 4 | 1 | 7 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best website builder for small businesses | English | Shopify, Squarespace and |
| build a professional website for a small business | English | Shopify, Squarespace and |
| best website builder for freelancers | English | Squarespace, |
| how can a small business get a website customers can use | English | Shopify |
| how to sell products online without hiring a developer | English | Shopify |
| Best website builder for small businesses | English | Shopify, Squarespace and |
| Website creation for small businesses | English | Shopify, Squarespace and |
| How can a small business build a website for its customers? | English | Shopify |
| How do I create a website for my freelance services? | English | Squarespace and |
| Website built from scratch vs. website builder for small businesses | English | No brand recommended |
Each engine's top three
Google AI Mode
- 1
- 2
Wix
- 3
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.