Leader
80Heralded Score, range 77–83
The most visible website builders in Europe, October 2026
Most cited source
2citations
From Google AI Overviews
Where engines disagree most
They agree
Every engine names the same top three.
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 80 , range 77–83 | 85#1 | 72#1 | 80
| 65% | 44% | | First reading | |
| 2 |  Squarespace US | New entry | 75 , range 62–79 | 78#2 | 70#2 | 75
| 56% | 37% | | First reading | |
| 3 |  Shopify CA | New entry | 62 , range 47–67 | 58#3 | 70#3 | 62
| 37% | 27% | | First reading | |
| 4 | | New entry | 38 , range 27–54 | 40#4 | 36#7 | 38
| 22% | 14% | None | First reading | |
| 5 | | New entry | 37 , range 25–53 | 38#5 | 35#8 | 37
| 20% | 13% | | First reading | |
| 6 |  WordPress.com US | New entry | 37 , range 23–49 | 32#7 | 46#4 | 37
| 13% | 10% | | First reading | |
| 7 | | New entry | 30 , range 16–48 | 31#9 | 28#13 | 30
| 15% | 5% | | First reading | |
| 8 | | New entry | 26 , range 19–49 | 32#6 | 16#19 | 26
| 12% | 9% | | First reading | |
| 9 | | New entry | 23 , range 10–44 | 14#10 | 39#6 | 23
| 11% | 4% | | First reading | |
| 10 | | New entry | 23 , range 13–47 | 31#8 | 9#21 | 23
| 10% | 8% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Reference | 0.5% | 1 of 4 | 1 | 4 |
| 2 | | Reference | 0.5% | 2 of 4 | 1 | 6 |
| 3 | | Reference | 0.5% | 1 of 4 | 1 | Not read |
| 4 | | Reference | 0.5% | 1 of 4 | 1 | Not read |
| 5 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 6 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 7 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 8 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 9 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 10 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best website builder for small businesses | English | Shopify and |
| build a professional website for a small business | English | Shopify, Squarespace and |
| best website builder for freelancers | English | Squarespace, |
| how can a small business get a website customers can use | English | Shopify, Squarespace and |
| how to sell products online without hiring a developer | English | Shopify |
| ¿Cuál es el mejor creador de páginas web para pequeñas empresas? | Spanish | Shopify and Squarespace, tied |
| ¿Cómo crear una página web para una pequeña empresa? | Spanish | Shopify |
| ¿Cómo puede una pequeña empresa crear una página web para sus clientes? | Spanish | Shopify |
| ¿Cómo puedo crear una página web para ofrecer mis servicios como autónomo? | Spanish | |
| ¿Es mejor crear una página web desde cero o usar un creador de páginas web para una pequeña empresa? | Spanish | No brand recommended |
Each engine's top three
Google AI Mode
- 1
- 2
Wix
- 3
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.