Most cited source
37citations
From Gemini and ChatGPT
The most visible web design agencies in Europe, October 2026
Where engines disagree most
Not compared
No engine has a top three yet.
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Vendor site | 3.8% | 2 of 4 | 36 | Not read |
| 2 |  shopify.com | Vendor site | 3.8% | 4 of 4 | 18 | Not read |
| 3 | | Vendor site | 4.3% | 4 of 4 | 18 | Not read |
| 4 | | Vendor site | 4.0% | 3 of 4 | 14 | Not read |
| 5 |  squarespace.com | Vendor site | 1.9% | 3 of 4 | 8 | Not read |
| 6 | | Vendor site | 2.1% | 1 of 4 | 3 | Not read |
| 7 | | Vendor site | 1.9% | 3 of 4 | 5 | Not read |
| 8 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 9 | | Vendor site | 1.4% | 3 of 4 | 2 | Not read |
| 10 | | Vendor site | 1.4% | 1 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Web design agency vs. website builder for a company website in the UK | English | No brand recommended |
| Alternatives to building a company website yourself in the UK | English | No brand recommended |
| Alternatives to hiring a full-time web developer in the UK | English | No brand recommended |
| I run a 20-person company in the UK and our website looks outdated. Which web design agency should we hire? | English | No brand recommended |
| best web design agencies for small businesses in the UK | English | No brand recommended |
| how to choose a web design agency in the UK | English | No brand recommended |
| how much does a website redesign cost in the UK | English | No brand recommended |
| web design agency vs freelancer in the UK | English | No brand recommended |
| Which web design agency should I use for an online store in the UK? | English | No brand recommended |
| I lead marketing at a company in the UK and need a new website that generates leads. Who can help? | English | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
No brand named in at least three answers.
Google AI Overviews
No brand named in at least three answers.
ChatGPT
No brand named in at least three answers.
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.