Leader
2Heralded Score, range 1–28
The most visible web design agencies in Europe, October 2026
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 2 , range 1–28 | 2#2 | 2= #2 | 2
| 1% | 0% | None | First reading | |
| 2 | | New entry | 2 , range 1–29 | 3#1 | 0= #6 | 2
| 1% | 1% | None | First reading | |
| 3 | | New entry | 1 , range 1–28 | 2#3 | 0= #6 | 1
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #6 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #6 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 2= #2 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #6 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #6 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 2= #2 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 2#1 | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 1.0% | 2 of 4 | 2 | Not read |
| 2 | | Media | 1.0% | 2 of 4 | 3 | Not read |
| 3 | | Media | 0.2% | 1 of 4 | 2 | Not read |
| 4 | | Media | 0.5% | 1 of 4 | 1 | Not read |
| 5 | | Media | 0.5% | 1 of 4 | 1 | Not read |
| 6 | | Media | 0.5% | 1 of 4 | 1 | Not read |
| 7 | | Media | 0.5% | 1 of 4 | 1 | Not read |
| 8 | | Media | 0.5% | 2 of 4 | 2 | Not read |
| 9 | | Media | 0.2% | 1 of 4 | 1 | Not read |
| 10 | | Media | 0.2% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best web design agencies for small businesses | English | |
| web design agency for b2b companies | English | No brand recommended |
| how to choose a web design agency | English | No brand recommended |
| how much does a website redesign cost | English | No brand recommended |
| web design agency vs freelancer | English | No brand recommended |
| ¿Cuáles son las mejores agencias de diseño web para pequeñas empresas? | Spanish | No brand recommended |
| Agencia de diseño y desarrollo web para la página de una empresa | Spanish | No brand recommended |
| ¿Cómo puede una pequeña empresa conseguir una página web profesional? | Spanish | No brand recommended |
| ¿Cómo elijo una agencia de diseño web para renovar mi página? | Spanish | No brand recommended |
| Agencia de diseño web o diseñador web freelance para una pequeña empresa | Spanish | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
- 1
Lounge Lizard
- 2
Clay
Google AI Overviews
ChatGPT
No brand named in at least three answers.
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.