The most visible web design agencies, October 2026

October 2026 · 15 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

UPQODE

9Heralded Score, range 4–34

Most cited source

themanifest.com

4citations

From Google AI Mode and Gemini

Where engines disagree most

Lounge Lizard

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 UPQODE US New entry 9 , range 4–34 9#1
9
  • : score 9 · #1
8% 6% First reading
2 Lounge Lizard US New entry 8 , range 3–32 8#2
8
  • : score 8 · #2
8% 4% First reading
3 The Business Toolkit New entry 6 , range 2–31 6#3
6
  • : score 6 · #3
5% 5% None First reading
4 SmartSites US New entry 6 , range 2–31 6#4
6
  • : score 6 · #4
6% 3% None First reading
5 Bop Design US New entry 6 , range 2–31 6#5
6
  • : score 6 · #5
7% 2% First reading
6 Baunfire US New entry 4 , range 1–28 4#6
4
  • : score 4 · #6
4% 2% First reading
– 12AM Agency CA Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– 3.7 Designs US Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– 500 Designs US Unranked Too few answers Not measured
–
  • : Unranked
3% 1% First reading
– Amply US Unranked Too few answers Not measured
–
  • : Unranked
4% 2% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 themanifest.com Media 6.7% 2 of 4 2 13
2 forbes.com Media 5.0% 3 of 4 2 2
3 tooltester.com Media 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best web design agencies for small businesses English Azuro Digital, ControlF5, Embark, Lounge Lizard, Orbit Media Studios, SmartSites, Storm Brain, The Bureau of Small Projects, The Business Toolkit and UPQODE, tied
web design agency for b2b companies English 3.7 Designs, Amply, Bop Design, Brightscout, Clay, Everything Design, Huemor, Three Seven and VSSL Agency, tied
how to choose a web design agency English No brand recommended
how much does a website redesign cost English No brand recommended
web design agency vs freelancer English No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Google AI Overviews

No brand named in at least three answers.

ChatGPT

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured