The most visible VPNs in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

NordVPN

52Heralded Score, range 21–62

Most cited source

youtube.com

17citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 NordVPN LT New entry 52 , range 21–62 41#2 70#1
52
  • : score 52 · #1
24% 18% First reading
2 Surfshark NL New entry 42 , range 21–61 41#3 43#2
42
  • : score 42 · #2
21% 18% First reading
3 Proton VPN CH New entry 29 , range 22–61 43#1 7#8
29
  • : score 29 · #3
22% 15% First reading
4 ExpressVPN VG New entry 23 , range 8–52 32#5 7= #9
23
  • : score 23 · #4
15% 5% First reading
5 NordLayer LT New entry 22 , range 7–53 32#4 4#19
22
  • : score 22 · #5
11% 9% First reading
6 Proton for Business CH New entry 20 , range 5–51 29#6 5= #16
20
  • : score 20 · #6
10% 6% First reading
7 Tailscale CA New entry 14 , range 3–49 14#7 14#5
14
  • : score 14 · #7
7% 6% None First reading
8 Mullvad SE New entry 9 , range 3–48 13#8 3#20
9
  • : score 9 · #8
7% 4% First reading
9 Perimeter 81 IL New entry 7 , range 1–46 5#9 11#6
7
  • : score 7 · #9
3% 3% First reading
– AdGuard VPN Unranked Too few answers Not measured 0= #27
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 kpn.com Vendor site 8.3% 2 of 4 5 Not read
12 consumentenbond.nl Review site 6.7% 3 of 4 2 9
13 eff.org Reference 5.0% 1 of 4 2 Not read
14 facebook.com Social 5.0% 1 of 4 4 Not read
15 itechguides.com Directory 6.7% 1 of 4 4 Not read
16 security.org Media 5.0% 2 of 4 3 8
17 europa.eu Regulator 3.3% 2 of 4 3 Not read
18 pcworld.com Media 5.0% 2 of 4 3 Not read
19 tomsguide.com Media 3.3% 1 of 4 2 3
20 allaboutcookies.org Reference 3.3% 2 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
Wat is de beste VPN voor medewerkers die op afstand werken? Dutch NordVPN and Surfshark, tied
Welke VPN kunnen reizigers gebruiken om hun gegevens online te beschermen? Dutch Surfshark
Welke VPN is het beste voor kleine bedrijven met medewerkers op meerdere locaties? Dutch NordLayer
Hoe kan een medewerker die op afstand werkt veilig toegang krijgen tot het bedrijfsnetwerk? Dutch No brand recommended
Hoe kan ik mijn gegevens beschermen als ik openbare wifi gebruik? Dutch No brand recommended
Een VPN-verbinding of toegang op afstand voor kleine teams? Dutch Tailscale
Wat zijn alternatieven voor openbare wifi voor medewerkers die in cafés werken? Dutch No brand recommended
Wat zijn alternatieven voor wifi in hotels voor reizigers? Dutch No brand recommended
Ik beheer een bedrijf met 10 medewerkers die op afstand werken. Hoe kan ik hun verbindingen beveiligen? Dutch NordLayer and Perimeter 81, tied
Ik werk in de accountancy en heb thuis toegang tot klantgegevens. Hoe kan ik die beschermen? Dutch No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured