Leader
49Heralded Score, range 37–56
The most visible VPNs in Europe, October 2026
Most cited source
14citations
From ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 49 , range 37–56 | 41#2 | 61#1 | 49
| 24% | 16% | | First reading | |
| 2 | | New entry | 43 , range 33–56 | 42#1 | 46#2 | 43
| 23% | 17% | | First reading | |
| 3 | | New entry | 40 , range 30–53 | 38#3 | 42#4 | 40
| 19% | 15% | | First reading | |
| 4 | | New entry | 39 , range 30–52 | 36#4 | 44#3 | 39
| 19% | 12% | | First reading | |
| 5 | | New entry | 26 , range 19–49 | 33#5 | 15#6 | 26
| 12% | 10% | | First reading | |
| 6 | | New entry | 14 , range 7–45 | 16#6 | 10#8 | 14
| 7% | 6% | | First reading | |
| 7 | | New entry | 12 , range 6–44 | 15#7 | 6#13 | 12
| 7% | 5% | None | First reading | |
| 8 | | New entry | 9 , range 3–30 | 3#11 | 20#5 | 9
| 2% | 2% | | First reading | |
| 9 | | New entry | 8 , range 4–33 | 7#8 | 10#9 | 8
| 4% | 3% | | First reading | |
| 10 | | New entry | 6 , range 3–30 | 3#9 | 10#10 | 6
| 3% | 1% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Reference | 2.4% | 1 of 4 | 4 | Not read |
| 2 | | Reference | 3.1% | 3 of 4 | 3 | 11 |
| 3 | | Reference | 2.1% | 3 of 4 | 3 | Not read |
| 4 | | Reference | 1.0% | 2 of 4 | 1 | Not read |
| 5 | | Reference | 1.0% | 2 of 4 | 1 | 7 |
| 6 | | Reference | 0.7% | 2 of 4 | 1 | Not read |
| 7 | | Reference | 0.5% | 2 of 4 | 2 | Not read |
| 8 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 9 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 10 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best vpn service for remote workers | English | |
| secure browsing for people working from home | English | No brand recommended |
| best vpn for streaming fans who travel | English | |
| how can i keep my browsing private on public wi-fi | English | No brand recommended |
| how to protect my internet traffic while traveling | English | No brand recommended |
| Wat is de beste VPN voor medewerkers die op afstand werken? | Dutch | |
| Welke VPN kunnen reizigers gebruiken om hun gegevens online te beschermen? | Dutch | |
| Welke VPN is het beste voor kleine bedrijven met medewerkers op meerdere locaties? | Dutch | |
| Hoe kan een medewerker die op afstand werkt veilig toegang krijgen tot het bedrijfsnetwerk? | Dutch | No brand recommended |
| Hoe kan ik mijn gegevens beschermen als ik openbare wifi gebruik? | Dutch | No brand recommended |
Each engine's top three
Google AI Mode
- 1
NordVPN
- 2
ExpressVPN
- 3
Proton VPN
Gemini
- 1
- 2
Surfshark
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
NordLayer
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.