The most visible VPNs in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

NordVPN

49Heralded Score, range 37–56

Most cited source

eff.org

14citations

From ChatGPT

Where engines disagree most

ExpressVPN

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 NordVPN LT New entry 49 , range 37–56 41#2 61#1
49
  • : score 49 · #1
24% 16% First reading
2 Proton VPN CH New entry 43 , range 33–56 42#1 46#2
43
  • : score 43 · #2
23% 17% First reading
3 Surfshark NL New entry 40 , range 30–53 38#3 42#4
40
  • : score 40 · #3
19% 15% First reading
4 ExpressVPN VG New entry 39 , range 30–52 36#4 44#3
39
  • : score 39 · #4
19% 12% First reading
5 NordLayer LT New entry 26 , range 19–49 33#5 15#6
26
  • : score 26 · #5
12% 10% First reading
6 Tailscale CA New entry 14 , range 7–45 16#6 10#8
14
  • : score 14 · #6
7% 6% First reading
7 Proton for Business CH New entry 12 , range 6–44 15#7 6#13
12
  • : score 12 · #7
7% 5% None First reading
8 CyberGhost RO New entry 9 , range 3–30 3#11 20#5
9
  • : score 9 · #8
2% 2% First reading
9 Mullvad SE New entry 8 , range 4–33 7#8 10#9
8
  • : score 8 · #9
4% 3% First reading
10 Kaspersky RU New entry 6 , range 3–30 3#9 10#10
6
  • : score 6 · #10
3% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 eff.org Reference 2.4% 1 of 4 4 Not read
2 management.org Reference 3.1% 3 of 4 3 11
3 allaboutcookies.org Reference 2.1% 3 of 4 3 Not read
4 miami.edu Reference 1.0% 2 of 4 1 Not read
5 youngurbanproject.com Reference 1.0% 2 of 4 1 7
6 sdsu.edu Reference 0.7% 2 of 4 1 Not read
7 staysafeonline.org Reference 0.5% 2 of 4 2 Not read
8 bureauveritasformacion.com Reference 0.2% 1 of 4 1 Not read
9 exam-labs.com Reference 0.2% 1 of 4 1 Not read
10 harvard.edu Reference 0.2% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Qual è la migliore VPN per chi lavora da remoto? Italian NordVPN and Proton VPN, tied
Quale VPN possono usare i viaggiatori per proteggere i propri dati online? Italian ExpressVPN, NordVPN, Proton VPN and Surfshark, tied
Qual è la VPN migliore per le piccole imprese con dipendenti in sedi diverse? Italian NordLayer, Proton for Business and Proton VPN, tied
Come può un dipendente da remoto accedere in sicurezza alla rete aziendale? Italian No brand recommended
Come posso proteggere i miei dati quando uso il Wi-Fi pubblico? Italian ExpressVPN, NordVPN and Proton VPN, tied
Connessione VPN o accesso remoto per piccoli team? Italian Tailscale
Quali alternative al Wi-Fi pubblico ci sono per chi lavora dai bar? Italian ExpressVPN, NordVPN and Proton VPN, tied
Quali alternative al Wi-Fi degli hotel ci sono per chi viaggia? Italian No brand recommended
Gestisco un'azienda con 10 dipendenti da remoto. Come posso proteggere le loro connessioni? Italian NordLayer
Lavoro in contabilità e accedo da casa ai dati dei clienti. Come posso proteggerli? Italian No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured