The most visible VPNs in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

NordVPN

49Heralded Score, range 37–56

Most cited source

youtube.com

142citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

ExpressVPN

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– F-Secure VPN FI Unranked Too few answers Not measured 2#22
–
  • : Unranked
0% 0% None First reading
– FastestVPN Unranked Too few answers Not measured 1= #32
–
  • : Unranked
0% 0% First reading
– GOOSE VPN Unranked Too few answers Not measured 2#25
–
  • : Unranked
0% 0% None First reading
– HMA Unranked Too few answers Not measured 1= #32
–
  • : Unranked
0% 0% First reading
– Hola VPN Unranked Too few answers Not measured 1= #32
–
  • : Unranked
0% 0% First reading
– Hotspot Shield US Unranked Too few answers Not measured 4#19
–
  • : Unranked
0% 0% First reading
– InfoPeak VPN Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading
– Ivacy VPN Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading
– IVPN GI Unranked Too few answers Not measured 0= #44
–
  • : Unranked
0% 0% None First reading
– Mozilla VPN US Unranked Too few answers Not measured 1= #32
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 18.1% 3 of 4 86 Not read
2 cisa.gov Regulator 6.7% 1 of 4 20 Not read
3 reddit.com Community 9.8% 3 of 4 41 Not read
4 techradar.com Media 8.1% 4 of 4 16 19
5 ftc.gov Regulator 4.0% 1 of 4 8 Not read
6 cnet.com Media 6.7% 3 of 4 6 11
7 facebook.com Social 5.0% 2 of 4 24 Not read
8 tomsguide.com Media 5.5% 2 of 4 8 3
9 ncsc.gov.uk Regulator 2.4% 1 of 4 11 Not read
10 security.org Media 5.2% 3 of 4 5 16

Questions asked

QuestionLanguageMost recommended
cel mai bun vpn pentru angajați care lucrează de la distanță Romanian NordLayer, Proton for Business and Proton VPN, tied
vpn pentru călători care vor să își protejeze datele online Romanian Proton VPN
vpn pentru firme mici cu angajați în mai multe locații Romanian NordLayer
cum poate un angajat remote să acceseze în siguranță rețeaua firmei? Romanian No brand recommended
cum să îmi protejez datele când folosesc wi-fi public Romanian ExpressVPN
conexiune vpn sau acces la distanță pentru echipe mici Romanian Tailscale
alternative la wi-fi public pentru angajații care lucrează din cafenele Romanian No brand recommended
alternative la rețelele wi-fi de hotel pentru călători Romanian ExpressVPN, NordVPN and Surfshark, tied
sunt manager într-o firmă cu 10 angajați remote; cum le protejez conexiunile? Romanian NordLayer and Tailscale, tied
lucrez în contabilitate și accesez datele clienților de acasă; cum le protejez? Romanian No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured