The most visible VPNs in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Proton VPN

42Heralded Score, range 38–45

Most cited source

openvpn.net

20citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

ExpressVPN

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Proton VPN CH New entry 42 , range 38–45 42#1
42
  • : score 42 · #1
32% 24% First reading
2 NordVPN LT New entry 41 , range 38–45 41#2
41
  • : score 41 · #2
32% 22% First reading
3 Surfshark NL New entry 38 , range 35–42 38#3
38
  • : score 38 · #3
26% 20% First reading
4 ExpressVPN VG New entry 36 , range 34–40 36#4
36
  • : score 36 · #4
26% 16% First reading
5 NordLayer LT New entry 33 , range 30–36 33#5
33
  • : score 33 · #5
18% 15% First reading
6 Tailscale CA New entry 16 , range 9–30 16#6
16
  • : score 16 · #6
10% 8% First reading
7 Proton for Business CH New entry 15 , range 9–29 15#7
15
  • : score 15 · #7
11% 7% First reading
8 Mullvad SE New entry 7 , range 5–10 7#8
7
  • : score 7 · #8
6% 4% First reading
9 Kaspersky RU New entry 3 , range 2–5 3#9
3
  • : score 3 · #9
4% 0% None First reading
10 Perimeter 81 IL New entry 3 , range 2–6 3#10
3
  • : score 3 · #10
2% 2% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 openvpn.net Vendor site 4.0% 4 of 4 6 7
2 microsoft.com Vendor site 3.3% 2 of 4 15 Not read
3 cloudflare.com Vendor site 2.4% 2 of 4 12 Not read
4 empmonitor.com Vendor site 2.1% 2 of 4 1 4
5 twingate.com Vendor site 1.7% 1 of 4 4 Not read
6 splashtop.com Vendor site 1.7% 2 of 4 8 Not read
7 holafly.com Vendor site 1.7% 4 of 4 5 8
8 island.io Vendor site 1.4% 2 of 4 2 Not read
9 fortinet.com Vendor site 1.4% 1 of 4 6 Not read
10 rustdesk.com Vendor site 0.7% 1 of 4 4 Not read

Questions asked

QuestionLanguageMost recommended
VPN connection or remote access for small teams? English NordLayer and Tailscale, tied
What are some alternatives to public Wi-Fi for employees working from cafés? English No brand recommended
What are some alternatives to hotel Wi-Fi for travelers? English No brand recommended
I manage a company with 10 remote employees. How can I secure their connections? English NordLayer
I work in accounting and access client data from home. How can I protect it? English No brand recommended
best vpn service for remote workers English ExpressVPN, NordVPN and Proton VPN, tied
secure browsing for people working from home English No brand recommended
best vpn for streaming fans who travel English ExpressVPN
how can i keep my browsing private on public wi-fi English No brand recommended
how to protect my internet traffic while traveling English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured