The most visible B2C VPNs on Google AI Overviews, October 2026

October 2026 · 12 questions asked in English, worldwide · Google AI Overviews · 24 answers read

Most cited source

youtube.com

49citations

From Google AI Overviews

Where engines disagree most

One engine

This page reads Google AI Overviews only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
– TunnelBear CA Too few answers 0% 0% None First reading
– Windscribe CA Too few answers 0% 0% First reading
– ZoogVPN GR Too few answers 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 79.2% 1 of 4 23 Not read
2 cnet.com Media 54.2% 1 of 4 5 9
3 reddit.com Community 33.3% 1 of 4 5 14
4 allaboutcookies.org Reference 41.7% 1 of 4 3 7
5Withheld. Run a full Snapshot to see it.
6 google.com Vendor site 16.7% 1 of 4 7 6
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
VPNs with the best support English No brand recommended
which VPNs do experts recommend English Mullvad, NordVPN, Proton VPN and Surfshark, tied

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured