Leader
37Heralded Score, range 25–66
The most visible travel and expense tools in United Kingdom, October 2026
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 21 | | New entry | 3 , range 1–33 | 4#23 | 3= #34 | 3
| 3% | 1% | None | First reading | |
| 22 | | New entry | 3 , range 1–30 | 4#22 | 2#77 | 3
| 4% | 0% | None | First reading | |
| 23 | | New entry | 3 , range 1–30 | 4#21 | 2#78 | 3
| 4% | 0% | | First reading | |
| 24 | | New entry | 3 , range 1–27 | 4#20 | 1= #82 | 3
| 4% | 0% | None | First reading | |
| – | 4expenses | Unranked | Too few answers | Not measured | 3= #34 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 3= #34 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 3= #34 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 3= #34 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #86 | –
| 0% | 0% | None | First reading | |
| – | Banian | Unranked | Too few answers | Not measured | 0= #86 | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Regulator | 13.3% | 3 of 4 | 14 | Not read |
| 2 | | Social | 13.3% | 2 of 4 | 11 | Not read |
| 3 | | Vendor site | 5.0% | 3 of 4 | 4 | Not read |
| 4 | | Vendor site | 3.3% | 1 of 4 | 3 | Not read |
| 5 | | Consultancy | 5.0% | 2 of 4 | 1 | 12 |
| 6 | | Vendor site | 5.0% | 2 of 4 | 2 | 1 |
| 7 | | Consultancy | 3.3% | 1 of 4 | 3 | Not read |
| 8 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 9 | | Consultancy | 3.3% | 1 of 4 | 1 | 2 |
| 10 | | Consultancy | 3.3% | 1 of 4 | 1 | 11 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best travel and expense software for small businesses | English | |
| business travel booking and expense tracking for finance teams | English | |
| how can a small business track employee travel spending | English | |
| how to reimburse employees for business travel expenses | English | No brand recommended |
| centralised travel booking vs employee-paid bookings for small businesses | English | No brand recommended |
Each engine's top three
Google AI Mode
Gemini
- 1
Zoho Expense
- = 2
Expensify
- = 2
Navan
Google AI Overviews
- = 1
- = 1
- = 1
SAP Concur
ChatGPT
- 1
- 2
- 3
TravelPerk
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.