Leader
37Heralded Score, range 25–66
The most visible travel and expense tools in United Kingdom, October 2026
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 21 | | New entry | 3 , range 1–33 | 4#23 | 3= #34 | 3
| 3% | 1% | None | First reading | |
| 22 | | New entry | 3 , range 1–30 | 4#22 | 2#77 | 3
| 4% | 0% | None | First reading | |
| 23 | | New entry | 3 , range 1–30 | 4#21 | 2#78 | 3
| 4% | 0% | | First reading | |
| 24 | | New entry | 3 , range 1–27 | 4#20 | 1= #82 | 3
| 4% | 0% | None | First reading | |
| – | 4expenses | Unranked | Too few answers | Not measured | 3= #34 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 3= #34 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 3= #34 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 3= #34 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #86 | –
| 0% | 0% | None | First reading | |
| – | Banian | Unranked | Too few answers | Not measured | 0= #86 | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Regulator | 13.3% | 3 of 4 | 14 | Not read |
| 2 | | Social | 13.3% | 2 of 4 | 11 | Not read |
| 3 | | Vendor site | 5.0% | 3 of 4 | 4 | Not read |
| 4 | | Vendor site | 3.3% | 1 of 4 | 3 | Not read |
| 5 | | Consultancy | 5.0% | 2 of 4 | 1 | 12 |
| 6 | | Vendor site | 5.0% | 2 of 4 | 2 | 1 |
| 7 | | Consultancy | 3.3% | 1 of 4 | 3 | Not read |
| 8 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 9 | | Consultancy | 3.3% | 1 of 4 | 1 | 2 |
| 10 | | Consultancy | 3.3% | 1 of 4 | 1 | 11 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| What’s the best travel expense software for small businesses? | English | |
| Travel expense management for sales teams | English | |
| How can employees spend less time filing travel expense reports? | English | |
| How can I track employee expenses on business trips? | English | |
| Travel booking software vs. expense management for companies | English | |
| Expense reporting apps vs. spreadsheets for travel expenses | English | |
| Alternatives to employees booking their own business travel | English | |
| Alternatives to paper expense reports for a small business | English | |
| I’m an operations manager at a 20-person company. How can I track business travel and expenses? | English | |
| I manage a sales team that travels often. How can I control our travel budget? | English | |
Each engine's top three
Google AI Mode
Gemini
- 1
Zoho Expense
- = 2
Expensify
- = 2
Navan
Google AI Overviews
- = 1
- = 1
- = 1
SAP Concur
ChatGPT
- 1
- 2
- 3
TravelPerk
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.