Leader
22%of answers name it
The most visible travel and expense tools in Netherlands, October 2026
AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.
Most cited source
9citations
From Google AI Mode, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|
| 21 | | New entry | 5 , range 2–43 | 5
| 6% | 0% | | First reading | |
| 22 | | New entry | 5 , range 1–44 | 5
| 5% | 1% | None | First reading | |
| 23 | | New entry | 4 , range 1–40 | 4
| 5% | 1% | None | First reading | |
| 24 | | New entry | 3 , range 1–39 | 3
| 3% | 1% | None | First reading | |
| 25 | | New entry | 3 , range 1–35 | 3
| 3% | 1% | None | First reading | |
| 26 | | New entry | 2 , range 1–32 | 2
| 2% | 0% | None | First reading | |
| 27 | Tripper | New entry | 2 , range 1–30 | 2
| 3% | 0% | None | First reading | |
| – | 4expenses | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
This month's moves
First reading. No comparable previous month yet.
Biggest risers
No clear rise.
Biggest fallers
No clear fall.
New entries
27 new entries
Drop-outs
No drop-outs.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Regulator | 8.3% | 3 of 4 | 4 | Not read |
| 2 | | Vendor site | 8.3% | 3 of 4 | 4 | 4 |
| 3 | | Regulator | 8.3% | 1 of 4 | 4 | Not read |
| 4 | | Vendor site | 5.0% | 2 of 4 | 5 | Not read |
| 5 | | Vendor site | 10.0% | 4 of 4 | 2 | 1 |
| 6 | | Consultancy | 8.3% | 2 of 4 | 4 | 1 |
| 7 | | Social | 5.0% | 2 of 4 | 5 | Not read |
| 8 | | Consultancy | 3.3% | 2 of 4 | 4 | Not read |
| 9 | | Regulator | 3.3% | 1 of 4 | 2 | Not read |
| 10 | | Review site | 3.3% | 1 of 4 | 1 | 16 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| best travel and expense software for small businesses | English | |
| business travel booking and expense tracking for finance teams | English | |
| how can a small business track employee travel spending | English | |
| how to reimburse employees for business travel expenses | English | No brand recommended |
| centralized travel booking vs employee-paid bookings for small businesses | English | No brand recommended |
Each engine's top three
Google AI Mode
Gemini
- 1
Rydoo
- 2
TravelPerk
- 3
Navan
Google AI Overviews
- 1
- 2
Zoho Expense
- 3
BizAway
ChatGPT
- 1
Pleo
- 2
- 3
Exact
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Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.