Leader
48Heralded Score, range 40–62
The most visible travel and expense tools in Italy, October 2026
Most cited source
11citations
From Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 48 , range 40–62 | 48#1 | 48
| 53% | 18% | | First reading | |
| 2 | | New entry | 47 , range 38–61 | 47#2 | 47
| 39% | 30% | | First reading | |
| 3 | | New entry | 44 , range 38–51 | 44#3 | 44
| 37% | 23% | | First reading | |
| 4 | | New entry | 43 , range 35–53 | 43#4 | 43
| 43% | 15% | | First reading | |
| 5 | | New entry | 41 , range 34–51 | 41#5 | 41
| 39% | 14% | | First reading | |
| 6 | | New entry | 34 , range 20–44 | 34#6 | 34
| 22% | 14% | | First reading | |
| 7 | | New entry | 33 , range 13–42 | 33#7 | 33
| 17% | 15% | | First reading | |
| 8 | | New entry | 20 , range 6–36 | 20#8 | 20
| 15% | 5% | None | First reading | |
| 9 | | New entry | 19 , range 6–36 | 19#9 | 19
| 15% | 4% | | First reading | |
| 10 | | New entry | 13 , range 5–34 | 13#10 | 13
| 15% | 2% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Vendor site | 5.0% | 2 of 4 | 1 | Not read |
| 12 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 13 | | Review site | 3.3% | 1 of 4 | 2 | Not read |
| 14 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 15 | | Media | 1.7% | 1 of 4 | 2 | Not read |
| 16 | | Vendor site | 1.7% | 1 of 4 | 2 | Not read |
| 17 | | Regulator | 3.3% | 1 of 4 | 2 | Not read |
| 18 | | Vendor site | 3.3% | 2 of 4 | 1 | 8 |
| 19 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 20 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best travel and expense software for small businesses | English | |
| business travel booking and expense tracking for finance teams | English | |
| how can a small business track employee travel spending | English | |
| how to reimburse employees for business travel expenses | English | No brand recommended |
| centralized travel booking vs employee-paid bookings for small businesses | English | No brand recommended |
Each engine's top three
Google AI Mode
- 1
Expensify
- 2
TravelPerk
- 3
BizAway
Gemini
- 1
- = 2
Navan
- = 2
SAP Concur
Google AI Overviews
- 1
- = 2
- = 2
Zoho Expense
ChatGPT
- = 1
- = 1
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.