The most visible travel and expense tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

SAP Concur

41Heralded Score, range 20–58

Where engines disagree most

Pleo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 SAP Concur US New entry 41 , range 20–58 38#2 46#1
41
  • : score 41 · #1
23% 11% First reading
2 Circula DE New entry 39 , range 24–65 47#1 26#6
39
  • : score 39 · #2
32% 14% First reading
3 TravelPerk ES New entry 33 , range 21–55 38#3 23#7
33
  • : score 33 · #3
23% 9% First reading
4 Rydoo BE New entry 31 , range 7–53 32#7 30#4
31
  • : score 31 · #4
15% 7% First reading
5 Navan US New entry 28 , range 19–56 37#4 12#11
28
  • : score 28 · #5
22% 7% First reading
6 Spendesk FR New entry 26 , range 8–53 32#6 15#9
26
  • : score 26 · #6
14% 7% First reading
7 Pleo DK New entry 25 , range 18–55 36#5 6#16
25
  • : score 25 · #7
18% 8% First reading
8 Zoho Expense IN New entry 23 , range 6–52 32#8 8#13
23
  • : score 23 · #8
11% 9% First reading
9 Expensify US New entry 23 , range 5–51 30#9 10#12
23
  • : score 23 · #9
11% 7% First reading
10 N2F New entry 20 , range 4–49 12#13 34#2
20
  • : score 20 · #10
13% 1% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 b2b-travel.de Consultancy 1.7% 1 of 4 2 Not read
12 holafly.com Vendor site 3.3% 1 of 4 2 Not read
13 wirtschaftsforum.de Media 3.3% 2 of 4 1 Not read
14 aitsind.com Vendor site 1.7% 1 of 4 1 Not read
15 aivy.app Vendor site 1.7% 1 of 4 1 Not read
16 alaan.com Vendor site 1.7% 1 of 4 1 Not read
17 altexsoft.com Consultancy 1.7% 1 of 4 1 Not read
18 apartool.com Vendor site 1.7% 1 of 4 1 Not read
19 apliconus.de Consultancy 1.7% 1 of 4 1 Not read
20 atyourprice.net Unclassified 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best travel and expense software for small businesses English Zoho Expense
business travel booking and expense tracking for finance teams English Navan and SAP Concur, tied
how can a small business track employee travel spending English Expensify
how to reimburse employees for business travel expenses English No brand recommended
centralized travel booking vs employee-paid bookings for small businesses English Booking.com for Business, TravelPerk and TravelPerk, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured