The most visible travel and expense tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

SAP Concur

41Heralded Score, range 38–45

Most cited source

reddit.com

3citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Pleo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 SAP Concur US New entry 41 , range 38–45 41#1
41
  • : score 41 · #1
40% 15% None First reading
2 Navan US New entry 41 , range 38–44 41#2
41
  • : score 41 · #2
38% 16% None First reading
3 TravelPerk ES New entry 39 , range 36–41 39#3
39
  • : score 39 · #3
33% 15% None First reading
4 Zoho Expense IN New entry 37 , range 34–41 37#4
37
  • : score 37 · #4
28% 17% None First reading
5 Expensify US New entry 37 , range 34–41 37#5
37
  • : score 37 · #5
32% 12% None First reading
6 Spendesk FR New entry 33 , range 31–37 33#6
33
  • : score 33 · #6
25% 10% None First reading
7 Pleo DK New entry 32 , range 28–35 32#7
32
  • : score 32 · #7
19% 11% None First reading
8 Ramp US New entry 31 , range 21–33 31#8
31
  • : score 31 · #8
20% 7% None First reading
9 Rydoo BE New entry 17 , range 9–30 17#9
17
  • : score 17 · #9
14% 5% None First reading
10 Brex US New entry 12 , range 8–25 12#10
12
  • : score 12 · #10
13% 3% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 reddit.com Community 0.7% 2 of 4 3 Not read
2 quora.com Community 0.5% 1 of 4 2 Not read
3 thecfoclub.com Community 0.5% 2 of 4 2 Not read
4 desinri.com Community 0.2% 1 of 4 1 Not read
5 gpa.net Community 0.2% 1 of 4 1 Not read
6 pennylane.com Community 0.2% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
cel mai bun software pentru cheltuieli de călătorie pentru firme mici Romanian Expensify and Zoho Expense, tied
gestionarea cheltuielilor de călătorie pentru echipele de vânzări Romanian Dynamics 365 Business Central, Microsoft Dynamics 365, Odoo Expenses, Revolut Business Expenses, Soldo and Spendesk, tied
cum pot reduce angajații timpul petrecut cu deconturile de călătorie Romanian SAP Concur
cum să urmăresc cheltuielile angajaților în deplasări de serviciu Romanian SAP Concur and SD Worx, tied
software de rezervări de călătorie vs gestionarea cheltuielilor pentru companii Romanian Brex, Navan, TravelPerk, Ramp, SAP Concur and TravelPerk, tied
aplicație de deconturi vs foi de calcul pentru cheltuieli de călătorie Romanian No brand recommended
alternative la rezervările făcute de angajați pentru deplasările de serviciu Romanian Navan and SAP Concur, tied
alternative la deconturile pe hârtie pentru o firmă mică Romanian eDecont.ro, Pleo, Revolut Business Expenses, Soldo and Spendesk, tied
sunt manager de operațiuni într-o firmă cu 20 de angajați, cum urmăresc deplasările și cheltuielile Romanian Booking.com for Business and Revolut Business Expenses, tied
conduc o echipă de vânzări care călătorește des, cum controlez bugetul de deplasări Romanian Navan and Revolut Business Expenses, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured