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The most visible travel and expense tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

sap.com

29citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Pleo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 SAP Concur US New entry 34 , range 26–55
34
  • : score 34 · #1
 27% 10% First reading
2 TravelPerk ES New entry 29 , range 24–52
29
  • : score 29 · #2
 22% 10% First reading
3 Expensify US New entry 28 , range 23–52
28
  • : score 28 · #3
 21% 8% First reading
4 Navan US New entry 27 , range 24–51
27
  • : score 27 · #4
 24% 10% First reading
5 Zoho Expense IN New entry 27 , range 23–52
27
  • : score 27 · #5
 18% 11% First reading
6 Spendesk FR New entry 25 , range 20–49
25
  • : score 25 · #6
 16% 7% First reading
7 Pleo DK New entry 21 , range 18–44
21
  • : score 21 · #7
 12% 7% First reading
8 Ramp US New entry 21 , range 14–46
21
  • : score 21 · #8
 13% 4% First reading
9 Rydoo BE New entry 14 , range 6–45
14
  • : score 14 · #9
 10% 3% First reading
10 N2F New entry 13 , range 5–35
13
  • : score 13 · #10
 7% 3% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 factorial.it Vendor site 1.2% 3 of 4 4 10
12 deelo.ai Vendor site 1.4% 1 of 4 1 Not read
13 factorial.es Vendor site 1.2% 2 of 4 3 7
14 indy.fr Vendor site 1.4% 2 of 4 1 9
15 orangehrm.com Vendor site 1.4% 1 of 4 1 Not read
16 weentravel.com Vendor site 1.0% 2 of 4 5 Not read
17 alaan.com Vendor site 1.2% 1 of 4 2 Not read
18 amexglobalbusinesstravel.com Vendor site 1.0% 2 of 4 4 Not read
19 apple.com Vendor site 1.0% 2 of 4 4 Not read
20 corptraveller.com Vendor site 1.0% 3 of 4 5 Not read

The questions, and who wins each

QuestionLanguageWins it
Welche Reisekosten-Software ist die beste für kleine Unternehmen? German Circula and Pleo, tied
Reisekostenmanagement für Vertriebsteams German SAP Concur
Wie können Mitarbeitende weniger Zeit mit Reisekostenabrechnungen verbringen? German No brand recommended
Wie kann ich die Ausgaben meiner Mitarbeitenden auf Geschäftsreisen nachverfolgen? German Circula, SAP Concur and Spendesk, tied
Geschäftsreise-Buchungssoftware vs. Reisekostenmanagement für Unternehmen German Circula, Mobilexpense, TravelPerk, SAP Concur and TravelPerk, tied
Apps zur Reisekostenabrechnung vs. Tabellen für Geschäftsreisekosten German Circula
Alternativen dazu, dass Mitarbeitende ihre Geschäftsreisen selbst buchen German No brand recommended
Alternativen zu Reisekostenabrechnungen auf Papier für kleine Unternehmen German Circula
Ich bin Operations Manager in einem Unternehmen mit 20 Mitarbeitenden. Wie kann ich Geschäftsreisen und Reisekosten im Blick behalten? German Circula, Lanes & Planes and Pleo, tied
Ich leite ein Vertriebsteam, das häufig reist. Wie kann ich unser Reisebudget im Griff behalten? German Circula and Navan, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured