The most visible travel and expense tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

SAP Concur

34Heralded Score, range 26–55

Most cited source

youtube.com

79citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Pleo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Equals Money Unranked Too few answers Not measured 1= #59
–
  • : Unranked
0% 0% None First reading
– Everlance US Unranked Too few answers Not measured 1= #59
–
  • : Unranked
0% 0% None First reading
– Exaccta Xpens Unranked Too few answers Not measured 0= #92
–
  • : Unranked
0% 0% None First reading
– Expedia Partner Solutions US Unranked Too few answers Not measured 1= #59
–
  • : Unranked
0% 0% None First reading
– Expenseatwork GB Unranked Too few answers Not measured 0= #92
–
  • : Unranked
0% 0% None First reading
– Fairjungle Unranked Too few answers Not measured 1= #49
–
  • : Unranked
0% 0% None First reading
– FGO RO Unranked Too few answers Not measured 0= #92
–
  • : Unranked
0% 0% None First reading
– finway Unranked Too few answers Not measured 0= #92
–
  • : Unranked
0% 0% None First reading
– FlyExpense Unranked Too few answers Not measured 0= #92
–
  • : Unranked
0% 0% None First reading
– HRiFlow Unranked Too few answers Not measured 0= #92
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 10.2% 2 of 4 44 Not read
2 sap.com Vendor site 5.7% 4 of 4 14 2
3 apps365.com Vendor site 4.8% 3 of 4 7 13
4 gov.uk Regulator 1.9% 3 of 4 14 Not read
5 irs.gov Regulator 2.1% 2 of 4 5 Not read
6 bundesfinanzministerium.de Regulator 1.4% 1 of 4 14 Not read
7 g2.com Review site 3.6% 3 of 4 12 Not read
8 linkedin.com Social 4.0% 2 of 4 9 Not read
9 free-now.com Vendor site 2.9% 3 of 4 8 9
10 holafly.com Vendor site 2.6% 2 of 4 2 7

Questions asked

QuestionLanguageMost recommended
Aplicaciones para informar de gastos frente a hojas de cálculo para los gastos de viaje Spanish okticket, Pleo, Rydoo, SAP Concur and Zoho Expense, tied
Alternativas a que los empleados reserven sus propios viajes de trabajo Spanish Navan and SAP Concur, tied
Alternativas a los informes de gastos en papel para una pequeña empresa Spanish Spendesk and Zoho Expense, tied
Soy responsable de operaciones en una empresa de 20 personas. ¿Cómo puedo hacer un seguimiento de los viajes de trabajo y sus gastos? Spanish Expensify, Expensya, okticket, Pleo, Rydoo, Spendesk, Tickelia and TravelPerk, tied
Gestiono un equipo de ventas que viaja a menudo. ¿Cómo puedo controlar nuestro presupuesto de viajes? Spanish Navan, okticket, TravelPerk, SAP Concur and TravelPerk, tied
best travel and expense software for small businesses English Expensify and Zoho Expense, tied
business travel booking and expense tracking for finance teams English Navan and SAP Concur, tied
how can a small business track employee travel spending English Expensify and Navan, tied
how to reimburse employees for business travel expenses English No brand recommended
centralized travel booking vs employee-paid bookings for small businesses English Booking.com for Business, TravelPerk and TravelPerk, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured