The most visible travel and expense tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

SAP Concur

34Heralded Score, range 26–55

Most cited source

youtube.com

79citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Pleo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
21 Cegid FR New entry 4 , range 2–28 4#26 4#22
4
  • : score 4 · #21
3% 1% None First reading
22 Mooncard New entry 4 , range 1–29 3#32 5#15
4
  • : score 4 · #22
3% 0% None First reading
23 Egencia US New entry 4 , range 2–29 3#37 6#12
4
  • : score 4 · #23
3% 0% None First reading
24 Soldo GB New entry 4 , range 2–26 5#17 2#44
4
  • : score 4 · #24
3% 2% None First reading
25 Microsoft Dynamics 365 US New entry 4 , range 2–26 5#20 3#30
4
  • : score 4 · #25
4% 0% None First reading
26 Emburse US New entry 4 , range 2–27 5= #21 3#31
4
  • : score 4 · #26
3% 1% First reading
27 BILL Spend & Expense / Travel US New entry 4 , range 2–27 5= #21 2#32
4
  • : score 4 · #27
4% 1% None First reading
28 Dynamics 365 Business Central US New entry 4 , range 2–28 2#43 6#14
4
  • : score 4 · #28
2% 0% None First reading
29 Rippling Spend Management US New entry 4 , range 2–26 4#28 3#28
4
  • : score 4 · #29
3% 1% First reading
30 Exact NL New entry 3 , range 2–23 4#25 1= #59
3
  • : score 3 · #30
3% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 10.2% 2 of 4 44 Not read
2 sap.com Vendor site 5.7% 4 of 4 14 2
3 apps365.com Vendor site 4.8% 3 of 4 7 13
4 gov.uk Regulator 1.9% 3 of 4 14 Not read
5 irs.gov Regulator 2.1% 2 of 4 5 Not read
6 bundesfinanzministerium.de Regulator 1.4% 1 of 4 14 Not read
7 g2.com Review site 3.6% 3 of 4 12 Not read
8 linkedin.com Social 4.0% 2 of 4 9 Not read
9 free-now.com Vendor site 2.9% 3 of 4 8 9
10 holafly.com Vendor site 2.6% 2 of 4 2 7

Questions asked

QuestionLanguageMost recommended
Qual è il miglior software per gestire le spese di viaggio nelle piccole imprese? Italian Zoho Expense
Gestione delle spese di viaggio per i team commerciali Italian BizAway, N2F and Soldo, tied
Come possono i dipendenti impiegare meno tempo a compilare le note spese di viaggio? Italian SAP Concur and Zoho Expense, tied
Come posso monitorare le spese dei dipendenti durante i viaggi di lavoro? Italian BizAway, Pleo, SAP Concur, Soldo, Spendesk and TravelPerk, tied
Software per prenotare viaggi o per gestire le spese aziendali? Italian TravelPerk
App per le note spese o fogli di calcolo per gestire le spese di viaggio? Italian Expensify
Alternative alla prenotazione autonoma dei viaggi di lavoro da parte dei dipendenti Italian Navan, TravelPerk, SAP Concur and TravelPerk, tied
Alternative alle note spese cartacee per una piccola impresa Italian Soldo and Zoho Expense, tied
Sono responsabile delle operations in un’azienda di 20 persone. Come posso monitorare i viaggi di lavoro e le relative spese? Italian TravelPerk and TravelPerk, tied
Gestisco un team commerciale che viaggia spesso. Come posso tenere sotto controllo il budget per i viaggi? Italian TravelPerk and TravelPerk, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured