The most visible SEO tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Semrush

69Heralded Score, range 55–78

Most cited source

youtube.com

13citations

From Google AI Overviews

Where engines disagree most

Screaming Frog

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– SpyFu US Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– XoviNow DE Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 11.7% 1 of 4 13 Not read
2 iebschool.com Reference 13.3% 3 of 4 1 10
3 labiznagadigital.es Consultancy 5.0% 1 of 4 1 12
4 marketermilk.com Media 5.0% 2 of 4 1 15
5 rafasospedra.com Consultancy 5.0% 2 of 4 2 8
6 digital4all.ai Consultancy 3.3% 1 of 4 1 6
7 neweradigital.ie Consultancy 3.3% 2 of 4 1 1
8 reddit.com Community 1.7% 1 of 4 2 Not read
9 seoptimer.com Vendor site 3.3% 2 of 4 2 Not read
10 siteimprove.com Vendor site 3.3% 2 of 4 1 2

Questions asked

QuestionLanguageMost recommended
¿Cuáles son las mejores herramientas SEO para equipos de marketing pequeños? Spanish Ahrefs
Software de posicionamiento SEO para pequeñas empresas Spanish Ahrefs, Google Keyword Planner and Ubersuggest, tied
¿Cómo puede una pequeña empresa averiguar por qué su web no aparece en los resultados de búsqueda? Spanish No brand recommended
¿Cómo puedo descubrir qué palabras clave buscan mis clientes? Spanish Ahrefs
Hacer SEO internamente con software o contratar una agencia SEO para pequeñas empresas Spanish Semrush
Herramientas SEO gratuitas o plataformas SEO de pago para equipos de marketing Spanish Ahrefs, Screaming Frog, SE Ranking and Semrush, tied
Alternativas a controlar el posicionamiento de palabras clave en hojas de cálculo Spanish SE Ranking
Alternativas a las auditorías SEO manuales de una web Spanish Ahrefs, Screaming Frog, Semrush and Sitebulb, tied
Llevo el marketing de una empresa de 20 personas. ¿Qué herramienta debería usar para mejorar nuestro posicionamiento en los resultados de búsqueda? Spanish Ahrefs and Semrush, tied
Soy redactor de contenidos freelance y quiero saber para qué palabras clave posicionan mis artículos. Spanish Semrush

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured