The most visible SEO tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Semrush

69Heralded Score, range 55–78

Most cited source

youtube.com

13citations

From Google AI Overviews

Where engines disagree most

Screaming Frog

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Semrush US New entry 69 , range 55–78 69#1
69
  • : score 69 · #1
75% 36% First reading
2 Ahrefs SG New entry 63 , range 49–75 63#2
63
  • : score 63 · #2
66% 34% First reading
3 Screaming Frog GB New entry 39 , range 32–49 39#3
39
  • : score 39 · #3
35% 14% First reading
4 SE Ranking GB New entry 38 , range 31–48 38#4
38
  • : score 38 · #4
33% 14% First reading
5 Ubersuggest US New entry 29 , range 8–39 29#5
29
  • : score 29 · #5
18% 7% First reading
6 Mangools SK New entry 15 , range 5–35 15#6
15
  • : score 15 · #6
11% 7% First reading
7 Yoast NL New entry 13 , range 5–35 13#7
13
  • : score 13 · #7
15% 2% First reading
8 Google Keyword Planner US New entry 11 , range 4–34 11#8
11
  • : score 11 · #8
10% 6% First reading
9 AnswerThePublic GB New entry 8 , range 3–33 8#9
8
  • : score 8 · #9
10% 4% First reading
10 DinoRANK ES New entry 8 , range 3–32 8#10
8
  • : score 8 · #10
8% 4% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 softwaredoit.es Consultancy 3.3% 1 of 4 1 8
12 sonary.com Review site 3.3% 1 of 4 1 6
13 web.dev Vendor site 3.3% 1 of 4 1 Not read
14 acceseo.com Consultancy 1.7% 1 of 4 1 Not read
15 aeoengine.ai Consultancy 1.7% 1 of 4 1 Not read
16 agenciaseo.eu Consultancy 1.7% 1 of 4 1 Not read
17 alienroad.com Consultancy 1.7% 1 of 4 1 Not read
18 appyweb.es Consultancy 1.7% 1 of 4 1 Not read
19 beedigital.es Consultancy 1.7% 1 of 4 1 Not read
20 cactusmarketing.es Consultancy 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best seo tools for small business websites English Semrush
keyword research tool for content marketers English AnswerThePublic and Mangools, tied
how to check why my website is not ranking English Ahrefs and Semrush, tied
how to track competitor keyword rankings English Ahrefs, Keywords Everywhere, Semrush and SpyFu, tied
all-in-one seo platform vs separate seo tools English Screaming Frog

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured