Leader
73Heralded Score, range 62–81
The most visible SEO tools in Netherlands, October 2026
Most cited source
7citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
3/4engines put it in their top three
Top three on Gemini, Google AI Overviews and ChatGPT, not on Google AI Mode
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 11 | | New entry | 32 , range 6–49 | 9#10 | 70#13 | 32
| 9% | 8% | | First reading | |
| 12 | | New entry | 32 , range 3–50 | 8#12 | 73#8 | 32
| 15% | 6% | | First reading | |
| 13 | | New entry | 20 , range 1–46 | 5#15 | 45#15 | 20
| 6% | 4% | | First reading | |
| 14 | | New entry | 18 , range 3–49 | 11#9 | 30#22 | 18
| 7% | 6% | | First reading | |
| 15 | | New entry | 7 , range 2–46 | 7#13 | 8#43 | 7
| 6% | 2% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 42#16 | –
| 4% | 2% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 24#25 | –
| 3% | 1% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #51 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 10#38 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 21#31 | –
| 2% | 1% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Consultancy | 5.0% | 2 of 4 | 2 | 7 |
| 12 | | Vendor site | 5.0% | 1 of 4 | 1 | Not read |
| 13 | | Review site | 3.3% | 1 of 4 | 1 | 3 |
| 14 | | Social | 1.7% | 1 of 4 | 2 | Not read |
| 15 | | Consultancy | 3.3% | 2 of 4 | 1 | Not read |
| 16 | | Regulator | 3.3% | 1 of 4 | 1 | 2 |
| 17 | | Consultancy | 3.3% | 1 of 4 | 1 | 21 |
| 18 | | Consultancy | 3.3% | 2 of 4 | 1 | 6 |
| 19 | | Consultancy | 3.3% | 1 of 4 | 1 | 2 |
| 20 | | Review site | 3.3% | 1 of 4 | 1 | 11 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best seo tools for small business websites | English | |
| keyword research tool for content marketers | English | |
| how to check why my website is not ranking | English | |
| how to track competitor keyword rankings | English | |
| all-in-one seo platform vs separate seo tools | English | |
Each engine's top three
Google AI Mode
Gemini
- 1
Semrush
- 2
Ahrefs
- 3
SE Ranking
Google AI Overviews
- 1
- = 2
- = 2
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.